Sage Journals: Discover world-class research

Open access

Research article

First published 2019

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors

Bilal Eneizan, Ali Ghabash Mohammed, Alhamzah Alnoor [...]

International Journal of Engineering Business Management

Open access

Research article

First published 2025-4

Empirical Analysis of Factors Influencing the Behavioral Intention to Use Cryptocurrency Among Mongolian Customers: Extended UTAUT2 Model

Delgertsetseg Delgerjargal, Ankhbileg Khurelbaatar, Delgerbayar Delgerjargal

Sage Open

Open access

Research article

First published 2024-10

Extend UTAUT2 Model to Analyze User Behavior of China Construction Bank Mobile App

Jianhua Jiang, Jianing Ma, Xiaoqing Huang [...]

Sage Open

Open access

Research article

First published 2026

Both sides of the screen: A dual-sided model of telemedicine adoption through extended UTAUT2

Mario Sierra-Martín, Luis-Alfonso Maldonado-Canca, Pilar Alarcón-Urbistondo [...]

DIGITAL HEALTH

Retricted access

Research article

First published 2021-1

Factors Impacting Mobile Banking in India: Empirical Approach Extending UTAUT2 with Perceived Value and Trust

Raja Sankaran, Shibashish Chakraborty

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2021

Factors Impacting Mobile Banking in India: Empirical Approach Extending UTAUT2 with Perceived Value and Trust

Raja Sankaran, Shibashish Chakraborty

IIM Kozhikode Society & Management Review

Open access

Research article

First published 2025-7

Understanding University Students’ Acceptance and Use of Fragmented Academic Reading: An Extension of the UTAUT2 Model

Maoyan She, Yiyang Xu, Yuyan Luo [...]

Sage Open

Free access

Research article

First published 2024-6

Factors Shaping the Adoption of AI Tools among Gen Z: An Extended UTAUT2 Model Investigation Using CB-SEM

K. Kavitha, V. P. Joshith

Bulletin of Science,Technology & Society

Open access

Research article

First published 2025-10

Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Junjie Xu, Yongjun Su

Sage Open

Open access

Research article

First published 2025-1

Rural Residents’ Digital Payment: The Use and Its Impact on Credit Availability – Evidence Using Extended UTAUT2

Shujuan Ding, Ying Ruan, Lei Dou

Sage Open

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