Sage Journals: Discover world-class research

Open access

Research article

First published 2019

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors

Bilal Eneizan, Ali Ghabash Mohammed, Alhamzah Alnoor [...]

International Journal of Engineering Business Management

Open access

Research article

First published 2024-10

Extend UTAUT2 Model to Analyze User Behavior of China Construction Bank Mobile App

Jianhua Jiang, Jianing Ma, Xiaoqing Huang [...]

Sage Open

Open access

Research article

First published 2026

Both sides of the screen: A dual-sided model of telemedicine adoption through extended UTAUT2

Mario Sierra-Martín, Luis-Alfonso Maldonado-Canca, Pilar Alarcón-Urbistondo [...]

DIGITAL HEALTH

Open access

Research article

First published 2025-7

Understanding University Students’ Acceptance and Use of Fragmented Academic Reading: An Extension of the UTAUT2 Model

Maoyan She, Yiyang Xu, Yuyan Luo [...]

Sage Open

Free access

Research article

First published 2024-6

Factors Shaping the Adoption of AI Tools among Gen Z: An Extended UTAUT2 Model Investigation Using CB-SEM

K. Kavitha, V. P. Joshith

Bulletin of Science,Technology & Society

Open access

Research article

First published 2025-10

Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Junjie Xu, Yongjun Su

Sage Open

Open access

Research article

First published 2025-4

Empirical Analysis of Factors Influencing the Behavioral Intention to Use Cryptocurrency Among Mongolian Customers: Extended UTAUT2 Model

Delgertsetseg Delgerjargal, Ankhbileg Khurelbaatar, Delgerbayar Delgerjargal

Sage Open

Retricted access

Research article

First published 2016-9

An extended UTAUT model to explain the adoption of mobile banking

Veera Bhatiasevi

Information Development

Retricted access

Research article

First published 2025-6

Factors Influencing the Adoption of Electronic Healthcare Records: An Extension of the UTAUT2 Model

Aref Shayganmehr, Gholamreza Malekzadeh, Mariusz Trojanowski

Journal of Health Management

Retricted access

Research article

First published 2025-8

An extended UTAUT model study on the adoption behavior of artificial intelligence technology in construction industry

Xiongyu Wu, Yixuan Yan, Wenxi Zhu [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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