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Open access

Research article

First published 2025-5

Adoption of Virtual Reality Headsets: The Role of Metaverse Trials for Consumers’ Usage and Purchase Intentions

Thorsten Hennig-Thurau, Alina M. Herting, David Jütte

Journal of Interactive Marketing

Open access

Research article

First published 2024-05

Towards a framework for successful metaverse adoption in Small and Medium-sized Enterprises: An exploratory study

Tahereh Hasani, Davar Rezania, Mohammad Mohammadi

International Journal of Engineering Business Management

Retricted access

Research article

First published 2024-01

“In the Metaverse We (Mis)trust?” Third-Level Digital (In)equality,Social Phobia,Neo-Luddism,and Blockchain/Cryptocurrency Transparency in the Artificial Intelligence-Powered Metaverse

Seunga Venus Jin

Cyberpsychology,Behavior,and Social Networking

Retricted access

Research article

First published 2025-2

Entrepreneurship orientation toward adoption of Metaverse: An MSME entrepreneur perspective

Rajeswari Sundararajan, Preetha Menon, Balaji Jayakrishnan [...]

The International Journal of Entrepreneurship and Innovation

Open access

Research article

First published 2026-1

Predicting the Future of Metaverse-Based Transformation in Tourism: Role of Eco-centric Attitude as a Moderator

Saba Batool Wadhar, Riffat Shahani, Yang Guang [...]

Sage Open

Open access

Research article

First published 2025-7

Exploring the Potential of Metaverse Adoption in Higher Education: A Diffusion of Innovation Model Approach to Enhancing Student Engagement

Muaadh Mukred, Umi Asma’ Mokhtar, Burkan Hawash [...]

Sage Open

Open access

Research article

First published 2025-4

Exploring the Impact of Metaverse Tourism Technology on Alleviating Overtourism: An Integrated Approach Using TAM and TPB

Xiaoqing Jiang

Sage Open

Retricted access

Research article

First published 2026

The Role of Hedonic Quality Stimulation,Immersion,and Privacy Concerns in Metaverse Adoption: Evidence From Higher Education

Shahla Asadi, Mostafa K. Ardakani, Mohammad Iranmanesh [...]

Journal of Educational Computing Research

Open access

Research article

First published 2024-01

Learning in the Metaverse: Are University Students Willing to Learn in Immersive Virtual Reality?

Anna Flavia Di Natale, Claudia Repetto, Giulio Costantini [...]

Cyberpsychology,Behavior,and Social Networking

Open access

Research article

First published 2026

Metaverse-driven telehealth services adoption in China: The role of regulatory compliance,training and technical support,peer influence and literacy determinants in an extended technology acceptance model

Isaac Kofi Mensah, Deborah Simon Mwakapesa, Muhammad Khalil Khan

DIGITAL HEALTH

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