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Articles (390)

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1-10 of 390 results for social media celebrity

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Select article: Social media celebrity and the institutionalization of YouTube

Open access

Research article

First published 2019-6

Social media celebrity and the institutionalization of YouTube

Mingyi Hou

Convergence: The International Journal of Research into New Media Technologies

Select article: Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Retricted access

Research article

First published 2019-3

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Shuaa Aljasir

Journal of Creative Communications

Select article: The Promoter,Celebrity,and Joker Roles in Journalists’ Social Media Performance

Open access

Research article

First published 2021-1

The Promoter,Celebrity,and Joker Roles in Journalists’ Social Media Performance

Claudia Mellado, Alfred Hermida

Social Media + Society

Select article: A clown,a political messiah or a punching bag? Rethinking the performative identity construction of celebrity through social media

Retricted access

Research article

First published 2018-9

A clown,a political messiah or a punching bag? Rethinking the performative identity construction of celebrity through social media

Tommy Tse, Vivienne Leung, Kimmy Cheng [...]

Global Media and China

Select article: Sport Celebrities’ COVID-19 Prevention on Social Media: The Effect of Credibility,Social Distance,Identification,and Message’s Power Style on Health Behavioral Intentions

Open access

Research article

First published 2025-2

Sport Celebrities’ COVID-19 Prevention on Social Media: The Effect of Credibility,Social Distance,Identification,and Message’s Power Style on Health Behavioral Intentions

Kyu-soo Chung, Chad Goebert

Communication & Sport

Select article: Populist everyday politics in the (mediatized) age of social media: The case of Instagram celebrity advocacy

Open access

Research article

First published 2024-5

Populist everyday politics in the (mediatized) age of social media: The case of Instagram celebrity advocacy

Angelos Kissas

New Media & Society

Select article: The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

Retricted access

Research article

First published 2023-9

The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

Eric Nichols, Stephen Shapiro

Sport Marketing Quarterly

Select article: Deplatforming: Following extreme Internet celebrities to Telegram and alternative social media

Open access

Research article

First published 2020-6

Deplatforming: Following extreme Internet celebrities to Telegram and alternative social media

Richard Rogers

European Journal of Communication

Select article: Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Select article: Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Retricted access

Research article

First published 2019-11

Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth

Torgeir Aleti, Jason I. Pallant, Annamaria Tuan [...]

Journal of Interactive Marketing

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