Sage Journals: Discover world-class research

Open access

Research article

First published 2019

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors

Bilal Eneizan, Ali Ghabash Mohammed, Alhamzah Alnoor [...]

International Journal of Engineering Business Management

Open access

Research article

First published 2025-7

Understanding University Students’ Acceptance and Use of Fragmented Academic Reading: An Extension of the UTAUT2 Model

Maoyan She, Yiyang Xu, Yuyan Luo [...]

Sage Open

Open access

Research article

First published 2024-1

Teachers’ Continued VR Technology Usage Intention: An Application of the UTAUT2 Model

Wenbin Du, Ruo-yu Liang

Sage Open

Open access

Research article

First published 2024-4

The Effects of Blended Learning Environment on College Students’ Learning Effectiveness: Exploring the Role of Behavioral Intentions and Self-Efficacy Through the UTAUT2 Model

Na Lv, Zhigang Li

Sage Open

Open access

Research article

First published 2025-10

Exploring Purchase Behavior in Tourism E-Commerce Live Streaming: An Extended UTAUT2 Model with Technology Readiness as a Moderator

Junjie Xu, Yongjun Su

Sage Open

Retricted access

Research article

First published 2022-06-01

A hybridized approach of PLS-SEM and fuzzy Z-AHP to evaluate the UTAUT2 model for an LMS

Daniela Halidini Qendraj, Evgjeni Xhafaj, Teuta Thanasi

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2024-10

Extend UTAUT2 Model to Analyze User Behavior of China Construction Bank Mobile App

Jianhua Jiang, Jianing Ma, Xiaoqing Huang [...]

Sage Open

Open access

Research article

First published 2026

Both sides of the screen: A dual-sided model of telemedicine adoption through extended UTAUT2

Mario Sierra-Martín, Luis-Alfonso Maldonado-Canca, Pilar Alarcón-Urbistondo [...]

DIGITAL HEALTH

Retricted access

Research article

First published 2025-6

Factors Influencing the Adoption of Electronic Healthcare Records: An Extension of the UTAUT2 Model

Aref Shayganmehr, Gholamreza Malekzadeh, Mariusz Trojanowski

Journal of Health Management

Open access

Research article

First published 2025-4

Modeling ChatGPT Adoption Among Undergraduates: An Integrated UTAUT2 and Digital Competence Framework

Sonay Caner-Yıldırım

Sage Open

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