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Retricted access

Research article

First published 2026-3

How Language Affects Audience Cognition in Sports Sponsorship: Insights From Esports Broadcasting

Ziyuan Xu, Haruka Amano, Dongye Lyu [...]

Sport Marketing Quarterly

Open access

Research article

First published 2022-7

Critical Discourse Analysis of Online Audiences’ Comments: Insights From The Channels TV’s Facebook Audiences’ Comments On Farmers-Herders Conflicts News Stories in Nigeria

Ibe Ben Onoja, Paul Bebenimibo, Nelson Monday Onoja

Sage Open

Open access

Research article

First published 2022-7

Who Are They and Where? Insights Into the Social and Spatial Dimensions of Imagined Audiences From a Mobile Diary Study of Twitter Users

Daniela Stoltenberg, Barbara Pfetsch, Alexa Keinert [...]

Social Media + Society

Open access

Research article

First published 2025-2

Onboarding and offboarding in virtual reality: A user-centred framework for audience experience across genres and spaces

Laryssa Whittaker

Convergence: The International Journal of Research into New Media Technologies

Retricted access

Review article

First published 2008-06

Book Review: Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences,by Joanne Scheff Bernstein. San Francisco: Jossey-Bass,2007. 294 pp. $27.95 (hardcover)

Mark A. Hager

Nonprofit and Voluntary Sector Quarterly

Retricted access

Research article

First published 2023-2

The Complexities of Understanding Reported TV Audiences for Live Sports Broadcasts

Daam Van Reeth

International Journal of Sport Finance

Open access

Research article

First published 2025-6

Racial Differences in Response to Chadwick Boseman’s Colorectal Cancer Death: Media Use as a Coping Tool for Parasocial Grief

Jessica G. Myrick, Jessica F. Willoughby, Meredith D. Clark

OMEGA - Journal of Death and Dying

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Research article

First published 2000-10

Tactics for Building Images of Audience in Organizational Contexts

Marjorie Rush Hovde

Journal of Business and Technical Communication

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Research article

First published 2025-4

Samirah X’s Sense of Audience: A Case Study on Black Teen Activism on Social Media

Dominique McDaniel

Written Communication

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Research article

First published 2025-12

Recalcitrant audiencing: Between analytics and creative practice in the film industry

Johan Irving Søltoft, Anders Kristian Munk

Convergence: The International Journal of Research into New Media Technologies

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