Book Review: Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences,by Joanne Scheff Bernstein. San Francisco: Jossey-Bass,2007. 294 pp. $27.95 (hardcover)
Restricted accessReview articleFirst published online June, 2008
Book Review: Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences,by Joanne Scheff Bernstein. San Francisco: Jossey-Bass,2007. 294 pp. $27.95 (hardcover)