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Nonprofit and Voluntary Sector Quarterly

Impact Factor: 2.5 / 5-Year Impact Factor: 3.1

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Review article

First published online 2008-06

Book Review: Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences,by Joanne Scheff Bernstein. San Francisco: Jossey-Bass,2007. 294 pp. $27.95 (hardcover)

Volume 37, Issue 2

https://doi.org/10.1177/0899764007305554

Abstract

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References

1.

Kotler, P. , & Scheff, J. (1997). Standing room only: Strategies for marketing the performing arts. Boston: Harvard Business School Press.

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