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Articles (341)

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1-10 of 341 results for AI in marketing

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Select article: Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Open access

Research article

First published 2025-11-27

Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Selcen Ozturkcan, Ayşe Aslı Bozdağ

International Journal of Market Research

Select article: Artificial Intelligence (AI): Revolutionizing Digital Marketing

Retricted access

Research article

First published 2021-8

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Patrick van Esch, J. Stewart Black

Australasian Marketing Journal

Select article: Generative AI and Marketing Education: What the Future Holds

Free access

Research article

First published 2024-4

Generative AI and Marketing Education: What the Future Holds

Abhijit Guha, Dhruv Grewal, Stephen Atlas

Journal of Marketing Education

Select article: Generative AI in Marketing and Principles for Ethical Design and Deployment

Open access

Research article

First published 2025-7

Generative AI in Marketing and Principles for Ethical Design and Deployment

Erik Hermann, Stefano Puntoni

Journal of Public Policy & Marketing

Select article: Market Research in the Age of Generative AI: Opportunities and Challenges

Open access

Research article

First published 2026-3-18

Market Research in the Age of Generative AI: Opportunities and Challenges

Billy Sung, Valentina Pitardi, Leo Paas [...]

International Journal of Market Research

Select article: Generative AI for Video Translation: Consumer Evaluation in International Markets

Open access

Research article

First published 2026-3

Generative AI for Video Translation: Consumer Evaluation in International Markets

Risqo Wahid, Jiseon Han, Nizar Fauzan [...]

Journal of International Marketing

Select article: Political Ideology,Artificial Intelligence (AI),and Labor Markets: How Political Party Members Perceive AI’s Effects in OECD Countries

Retricted access

Research article

First published 2026

Political Ideology,Artificial Intelligence (AI),and Labor Markets: How Political Party Members Perceive AI’s Effects in OECD Countries

Lance Y. Hunter

Political Research Quarterly

Select article: Using Generative AI to Enhance Psychometric Scale Development in Market Research

Open access

Research article

First published 2026-3-18

Using Generative AI to Enhance Psychometric Scale Development in Market Research

Darsel Keane, Rod B. McNaughton

International Journal of Market Research

Select article: Generative AI-Destination Marketing: Do Privacy Concerns and Justification Matter?

Retricted access

Research article

First published 2025

Generative AI-Destination Marketing: Do Privacy Concerns and Justification Matter?

Yerin Yhee, Joo Young Kim, Jungkeun Kim [...]

Journal of Travel Research

Select article: A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Retricted access

Research article

First published 2025

A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

Xinlan Li, Li Xiao

Australasian Marketing Journal

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