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Founded in 1958 the aim of the International Journal of Market Research (IJMR) is to publish original research addressing key challenges in market research and insight. IJMR is SSCI-ranked, rated as an ‘A’ quality journal by the ABDC, and as an ‘Internationally Recognised’ (2*) journal in the CABS Academic Journal Guide. The IJMR is first and foremost an applied journal that seeks to encourage a d...|View full journal description
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Open accessResearch articleFirst published 2026-05-20pp. 311-320Open accessResearch articleFirst published 2026-05-20pp. 379-401Open accessResearch articleFirst published 2026-05-20pp. 331-346Open accessResearch articleFirst published 2026-05-20pp. 423-439Authors enjoy rigorous peer review of your research,prompt publishing,a multidisciplinary audience,and high visibility for global exposure.
