Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

Unveiling the impact of short video narratives in China's national parks on user engagement behaviors

Haitao Xiong, Xiaoxi Wu, Jinlian Shi

Journal of Vacation Marketing

Restricted accessResearch articleFirst published February, 2021

Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad

Journal of Interactive Marketing

Restricted accessResearch articleFirst published June, 2021

Yu-Hao Lee, Mo Chen

Journalism & Mass Communication Quarterly

Open accessResearch articleFirst published October, 2025

Ying Liu, Yongjun He

Sage Open

Free accessResearch articleFirst published November, 2022

Janet G. Baseman, Bryant T. Karras, Debra Revere

Public Health Reports®

Restricted accessResearch articleFirst published September, 2024

Joy Lu, Eric T. Bradlow, J. Wesley Hutchinson

Journal of Marketing

Open accessResearch articleFirst published October, 2024

Wenting Wang, Sixue Wu

Sage Open

Restricted accessResearch articleFirst published June, 2026

Mengzhuo Guo, Yijun Li, Xiangyang Xu [...]

Production and Operations Management

Restricted accessResearch articleFirst published August, 2024

Hakan Kuru

Health Education & Behavior

Restricted accessResearch articleFirst published January, 2026

Maggie Mengqing Zhang, Yee Man Margaret Ng

New Media & Society