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Articles (15)

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1-10 of 15 results for travel live-streaming

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Select article: How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

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Research article

First published 2024-11

How Celebrity Endorsement Affects Travel Intention: Evidence From Tourism Live Streaming

Lin Zhang, Da Shi, Zixuan Huang [...]

Journal of Hospitality & Tourism Research

Select article: Immersion and Behavioral Intention in Social Media: TikTok’s ‘Travel Live Streaming’ Perspective

Open access

Research article

First published 2025-7

Immersion and Behavioral Intention in Social Media: TikTok’s ‘Travel Live Streaming’ Perspective

Huawen Shen, Yumeng Zhang, Yilin Hu

Sage Open

Select article: Decoding the Subtleties: Speech Voice Cues and Their Impacts on Viewer In-Consumption Engagement in Travel Live Streaming

Open access

Research article

First published 2025

Decoding the Subtleties: Speech Voice Cues and Their Impacts on Viewer In-Consumption Engagement in Travel Live Streaming

Mengfan Li, Mingming Cheng, Vanessa Quintal

Journal of Hospitality & Tourism Research

Select article: Impulse buying in travel live streaming: A deep learning-based dual-stage PLS-SEM-ANN analysis

Open access

Research article

First published 2025

Impulse buying in travel live streaming: A deep learning-based dual-stage PLS-SEM-ANN analysis

Li Yuxuan, Erose Sthapit, Brian Garrod [...]

Tourism and Hospitality Research

Select article: Travel Live Streaming and Tourist Decision-Making: A Psychological and Behavioural Perspective on Bridging Virtual Engagement and Physical Travel

Open access

Research article

First published 2026

Travel Live Streaming and Tourist Decision-Making: A Psychological and Behavioural Perspective on Bridging Virtual Engagement and Physical Travel

Yao Wang, Jean-Noël Patrick L’ESPOIR DECOSTA, Ancy Gamage

Journal of Travel Research

Select article: From viewers to tourists: Compensation psychology in travel live streaming

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Research article

First published 2025

From viewers to tourists: Compensation psychology in travel live streaming

Yilin Hu, Huawen Shen

Journal of Vacation Marketing

Select article: Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

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Research article

First published 2026-1

Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah [...]

Journal of Vacation Marketing

Select article: Understanding Consumers’ Travel Live Streaming Watching Behaviors: The Role of Social Distancing and Lack of Mobility

Open access

Research article

First published 2025-4

Understanding Consumers’ Travel Live Streaming Watching Behaviors: The Role of Social Distancing and Lack of Mobility

Weili Guan, Kai He, Jun Liu [...]

Sage Open

Select article: How live streaming triggers gastronomy travel intention: A process virtualization theory perspective

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Research article

First published 2025

How live streaming triggers gastronomy travel intention: A process virtualization theory perspective

Cenhua Lyu, Wen Xu, Yangyang Jiang

Journal of Vacation Marketing

Select article: What makes impulsive buying in tourism live streaming e-commerce?

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Research article

First published 2025

What makes impulsive buying in tourism live streaming e-commerce?

Tongxuan Tang, Namho Chung

Journal of Vacation Marketing

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