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1-10 of 56 results for responsible AI in marketing

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Select article: Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Open access

Research article

First published 2025-11-27

Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Selcen Ozturkcan, Ayşe Aslı Bozdağ

International Journal of Market Research

Select article: Technology or Market? How Innovation Drivers Shape Consumer Responses to AI-Designed Services

Retricted access

Research article

First published 2026

Technology or Market? How Innovation Drivers Shape Consumer Responses to AI-Designed Services

Jiaming Liang, Yimin Zhu, Shili Chen [...]

Journal of Hospitality & Tourism Research

Select article: Building a Better World: The Role of AI Ethics and Social Responsibility

Retricted access

Research article

First published 2024-12

Building a Better World: The Role of AI Ethics and Social Responsibility

O.C. Ferrell, Linda Ferrell

Journal of Macromarketing

Select article: Letting the Computers Take Over: Using AI to Solve Marketing Problems

Retricted access

Research article

First published 2019-8

Letting the Computers Take Over: Using AI to Solve Marketing Problems

Gijs Overgoor, Manuel Chica, William Rand [...]

California Management Review

Select article: A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice

Open access

Research article

First published 2025-8

A Constructivist Approach to Integrating AI in Marketing Education: Bridging Theory and Practice

Shahper Richter, Marilyn Giroux, Inna Piven [...]

Journal of Marketing Education

Select article: Informational Herding and Conditional Performance of AI-Driven ETFs: A Comparative Analysis with Institutional Investors

Open access

Research article

First published 2025-10

Informational Herding and Conditional Performance of AI-Driven ETFs: A Comparative Analysis with Institutional Investors

Wenxin Deng

Sage Open

Select article: Bad News? Send an AI. Good News? Send a Human

Retricted access

Research article

First published 2023-1

Bad News? Send an AI. Good News? Send a Human

Aaron M. Garvey, TaeWoo Kim, Adam Duhachek

Journal of Marketing

Select article: European artificial intelligence policy as digital single market making

Open access

Research article

First published 2023-1

European artificial intelligence policy as digital single market making

Troels Krarup, Maja Horst

Big Data & Society

Select article: The Caring Machine: Feeling AI for Customer Care

Open access

Research article

First published 2024-9

The Caring Machine: Feeling AI for Customer Care

Ming-Hui Huang, Roland T. Rust

Journal of Marketing

Select article: The Convergence of the Metaverse,Artificial Intelligence,and Marketing

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Research article

First published 2025-11

The Convergence of the Metaverse,Artificial Intelligence,and Marketing

Muhammad Junaid

Human Systems Management

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