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Articles (311)

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1-10 of 311 results for purchase behavior and intention

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Select article: Purchase Intention for Vegan Cosmetics: Applying an Extended Theory of Planned Behavior Model

Open access

Research article

First published 2024-1

Purchase Intention for Vegan Cosmetics: Applying an Extended Theory of Planned Behavior Model

Huyen Ngo-Thi-Ngoc, Bang Nguyen-Viet, Hao Hong-Thach

Sage Open

Select article: Online Purchase Intention Under the Integration of Theory of Planned Behavior and Technology Acceptance Model

Open access

Research article

First published 2023-10

Online Purchase Intention Under the Integration of Theory of Planned Behavior and Technology Acceptance Model

Tam To Nguyen, Huong Thi Thu Truong, Tuan Le-Anh

Sage Open

Select article: Cultural Moderators of Green Product Purchase Intention: An Examination Through the Lens of the Theory of Planned Behavior

Open access

Research article

First published 2025-7

Cultural Moderators of Green Product Purchase Intention: An Examination Through the Lens of the Theory of Planned Behavior

Nika Rakuša, Borut Milfelner

Sage Open

Select article: Examining Consumer Purchase Intentions in Agricultural Live Streaming Using an Extended Model of Goal-Directed Behavior

Open access

Research article

First published 2025-4

Examining Consumer Purchase Intentions in Agricultural Live Streaming Using an Extended Model of Goal-Directed Behavior

Xiaolu Han

Sage Open

Select article: The Influence of In-Arena Promotions on Purchase Behavior and Purchase Intentions

Retricted access

Research article

First published 1997-12

The Influence of In-Arena Promotions on Purchase Behavior and Purchase Intentions

J. Richard Shannon, L. W. Turley

Sport Marketing Quarterly

Select article: The Role of Brand Co-creation Behavior Within the eWOM and CSR Moderation on Brand Trust and Purchase Intention

Open access

Research article

First published 2026-3

The Role of Brand Co-creation Behavior Within the eWOM and CSR Moderation on Brand Trust and Purchase Intention

Maher Toukabri, Nozha Erragcha

NMIMS Management Review

Select article: Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach

Open access

Research article

First published 2025-7

Generation Z’s Behavioral Factors Affecting Purchase Intention Through Social Media Portals: A Hybrid PLS-SEM and ANN Modeling Approach

Sanjoy Kumar Roy, Udayshankar Sarkar, Md. Rahat Khan [...]

Sage Open

Select article: Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions

Retricted access

Research article

First published 1980-2

Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions

Paul R. Warshaw

Journal of Marketing Research

Select article: Beyond intention: Investigating the dynamics of AI tool usage and purchase behavior in scientific research

Retricted access

Research article

First published 2026

Beyond intention: Investigating the dynamics of AI tool usage and purchase behavior in scientific research

Muhammed Cagri Budak

Information Development

Select article: Cultural Influences on Chinese Consumers’ Intentions to Purchase Apparel: Test and Extension of the Fishbein Behavioral Intentional Model

Retricted access

Research article

First published 2003-03

Cultural Influences on Chinese Consumers’ Intentions to Purchase Apparel: Test and Extension of the Fishbein Behavioral Intentional Model

Dong Shen, Marsha A. Dickson, Sharron Lennon [...]

Clothing and Textiles Research Journal

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