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Open access

Research article

First published 2021-1

Do (Microtargeted) Deepfakes Have Real Effects on Political Attitudes?

Tom Dobber, Nadia Metoui, Damian Trilling [...]

The International Journal of Press/Politics

Open access

Research article

First published 2018-7

Social media and microtargeting: Political data processing and the consequences for Germany

Orestis Papakyriakopoulos, Simon Hegelich, Morteza Shahrezaye [...]

Big Data & Society

Open access

Research article

First published 2022-12

Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media

Brahim Zarouali, Tom Dobber, Guy De Pauw [...]

Communication Research

Open access

Research article

First published 2023-9

Reaching Voters on Social Media: Planning Political Advertising on Snapchat

Arry Tanusondjaja, Aaron Michelon, Nicole Hartnett [...]

International Journal of Market Research

Open access

Research article

First published 2022-1

Beyond manifestos: Exploring how political campaigns use online advertisements to communicate policy information and pledges

Tom Dobber, Claes de Vreese

Big Data & Society

Open access

Research article

First published 2026-3

A “drop in the ocean”? Emerging adults’ experiences and understanding of targeted political advertising on social media

Melanie Hirsch, Alice Binder, Jörg Matthes

New Media & Society

Retricted access

Research article

First published 2016-06

Political Microtargeting: Relationship Between Personalized Advertising on Facebook and Voters' Responses

Sanne Kruikemeier, Minem Sezgin, Sophie C. Boerman

Cyberpsychology,Behavior,and Social Networking

Open access

Research article

First published 2026-1

The opportunities and limits of microtargeting cross-pressured voters

Philip Moniz, Kyle Endres, Costas Panagopoulos

Research & Politics

Open access

Research article

First published 2021-12

Microtargeted propaganda by foreign actors: An interdisciplinary exploration

Ronan Ó Fathaigh, Tom Dobber, Frederik Zuiderveen Borgesius [...]

Maastricht Journal of European and Comparative Law

Retricted access

Research article

First published 2026

Preaching to the choirs. Political parties’ online targeting strategies in multi-party systems

Mads Fuglsang Hove, Sara B. Hobolt, Arjen van Dalen [...]

Party Politics

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