Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2022

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

Restricted accessResearch articleFirst published January, 2018

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Open accessResearch articleFirst published October, 2019

A Similarity Mindset Matters on Social Media: Using Algorithm-Generated Similarity Metrics to Foster Assimilation in Upward Social Comparison

Jin Kang, Bingjie Liu

Social Media + Society

Open accessResearch articleFirst published May, 2024

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Restricted accessResearch articleFirst published January, 2025

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published May, 2016

From Brand to Customer

Ajit Rao

Journal of Creating Value

Restricted accessReview articleFirst published April, 2017

Got grit? Maybe…

Brent Duckor

Phi Delta Kappan

Restricted accessResearch articleFirst published December, 2018

Are employability and entrepreneurial measures for higher education relevant? Introducing AGILE reflection

Karen Clinkard

Industry and Higher Education

Restricted accessResearch articleFirst published September, 2007

The Biggest Computer Programme in the World…Ever!’: Time for a Change in Mindset?

Chris Clegg, Craig Shepherd

Journal of Information Technology

Open accessResearch articleFirst published May, 2020

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

Restricted accessResearch articleFirst published July, 2022

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

Restricted accessResearch articleFirst published January, 2018

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Open accessResearch articleFirst published October, 2019

A Similarity Mindset Matters on Social Media: Using Algorithm-Generated Similarity Metrics to Foster Assimilation in Upward Social Comparison

Jin Kang, Bingjie Liu

Social Media + Society

Open accessResearch articleFirst published May, 2024

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Restricted accessResearch articleFirst published January, 2025

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published May, 2016

From Brand to Customer

Ajit Rao

Journal of Creating Value

Restricted accessReview articleFirst published April, 2017

Got grit? Maybe…

Brent Duckor

Phi Delta Kappan

Restricted accessResearch articleFirst published December, 2018

Are employability and entrepreneurial measures for higher education relevant? Introducing AGILE reflection

Karen Clinkard

Industry and Higher Education

Restricted accessResearch articleFirst published September, 2007

The Biggest Computer Programme in the World…Ever!’: Time for a Change in Mindset?

Chris Clegg, Craig Shepherd

Journal of Information Technology

Open accessResearch articleFirst published May, 2020

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing