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Articles (18)

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1-10 of 18 results for mindset metrics

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Select article: A Latent Allocation Model for Brand Awareness and Mindset Metrics

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Research article

First published 2022-7

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

Select article: Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

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Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Select article: A Similarity Mindset Matters on Social Media: Using Algorithm-Generated Similarity Metrics to Foster Assimilation in Upward Social Comparison

Open access

Research article

First published 2019-10

A Similarity Mindset Matters on Social Media: Using Algorithm-Generated Similarity Metrics to Foster Assimilation in Upward Social Comparison

Jin Kang, Bingjie Liu

Social Media + Society

Select article: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

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Research article

First published 2025-1

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

Select article: From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Open access

Research article

First published 2024-5

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Select article: From Brand to Customer

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Research article

First published 2016-5

From Brand to Customer

Ajit Rao

Journal of Creating Value

Select article: Got grit? Maybe…

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Review article

First published 2017-4

Got grit? Maybe…

Brent Duckor

Phi Delta Kappan

Select article: Are employability and entrepreneurial measures for higher education relevant? Introducing AGILE reflection

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Research article

First published 2018-12

Are employability and entrepreneurial measures for higher education relevant? Introducing AGILE reflection

Karen Clinkard

Industry and Higher Education

Select article: The Biggest Computer Programme in the World…Ever!’: Time for a Change in Mindset?

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Research article

First published 2007-9

The Biggest Computer Programme in the World…Ever!’: Time for a Change in Mindset?

Chris Clegg, Craig Shepherd

Journal of Information Technology

Select article: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Open access

Research article

First published 2020-5

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

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