Search results: Sage Journals

Restricted accessResearch articleFirst published July, 2022

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

Restricted accessResearch articleFirst published January, 2018

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Open accessResearch articleFirst published October, 2019

Jin Kang, Bingjie Liu

Social Media + Society

Restricted accessResearch articleFirst published January, 2025

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

Open accessResearch articleFirst published May, 2024

Sven Baehre

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2016

Ajit Rao

Journal of Creating Value

Restricted accessReview articleFirst published April, 2017

Brent Duckor

Phi Delta Kappan

Restricted accessResearch articleFirst published December, 2018

Karen Clinkard

Industry and Higher Education

Restricted accessResearch articleFirst published September, 2007

Chris Clegg, Craig Shepherd

Journal of Information Technology

Open accessResearch articleFirst published May, 2020

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing