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Articles (22)

Journals (0)

1-10 of 22 results for livestream influencers

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Select article: Leveraging Livestreaming to Enrich Influencer Marketing

Open access

Research article

First published 2025-2

Leveraging Livestreaming to Enrich Influencer Marketing

Oliver Buckley, Rachel Ashman, Michael Haenlein

California Management Review

Select article: Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Retricted access

Research article

First published 2024-7

Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales

Xian Gu, Xiaoxi Zhang, P.K. Kannan

Journal of Marketing

Select article: Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Open access

Research article

First published 2025-7

Influence of Livestream Selling on Purchase Intention Fashion Products on TikTok

Dao Cam Thuy, Nguyen Ngoc Quang

Sage Open

Select article: The Influence of Online Social and Physical Presence on User Consumption Decisions in TikTok Livestreaming: A Scoping Review

Retricted access

Review article

First published 2024-07

The Influence of Online Social and Physical Presence on User Consumption Decisions in TikTok Livestreaming: A Scoping Review

KaiGe Bai, Kim Hua Tan

Cyberpsychology,Behavior,and Social Networking

Select article: Young People on Social Media: The Implications of Child Influencers in Vietnam

Open access

Research article

First published 2025-7

Young People on Social Media: The Implications of Child Influencers in Vietnam

Nguyen Do Doan Hanh

Social Media + Society

Select article: Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

Open access

Research article

First published 2024-10

Bodies,Brands,and Bullies: Culture Jamming and the Livestreaming of Engagement

David Murphy, Joshua Jarrett

Social Media + Society

Select article: Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Open access

Research article

First published 2025-7

Interactions Among Attractiveness,Expertise,Trustworthiness,and Product Involvement in Consumption Behavior on Livestreams

Yenan Zhang, Gukseong Lee

Sage Open

Select article: Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Open access

Research article

First published 2025-12

Designing E-commerce Livestreams: How Product Presentation Duration Affects Sales?

Si Xie, Siddhartha Sharma, Amit Mehra

Production and Operations Management

Select article: Collectively Classical: Connectedness,Awe,Feeling Moved,and Motion at a Live and Livestreamed Concert

Open access

Research article

First published 2023

Collectively Classical: Connectedness,Awe,Feeling Moved,and Motion at a Live and Livestreamed Concert

Dana Swarbrick, Jonna Katariina Vuoskoski

Music & Science

Select article: The Effect of Livestreaming Esports Media on Viewer Satisfaction,Flow Experience,and Media Loyalty

Retricted access

Research article

First published 2024-12

The Effect of Livestreaming Esports Media on Viewer Satisfaction,Flow Experience,and Media Loyalty

Yihan Huang, Daehwan Kim, Yong Jae Ko

Communication & Sport

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