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Articles (926)

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1-10 of 926 results for influencer credibility

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Select article: Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility,Persuasive Message,and Parasocial Engagement

Open access

Research article

First published 2025-7

Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility,Persuasive Message,and Parasocial Engagement

Zeynep Alkan, Ayhan Dolunay, Sevilay Ulaş

Sage Open

Select article: Influence of social media fitness influencers’ credibility on users’ physical activity intentions

Open access

Research article

First published 2024

Influence of social media fitness influencers’ credibility on users’ physical activity intentions

Lidong Wang, Xiuhong Li, Donghai Wang [...]

DIGITAL HEALTH

Select article: Increasing Social Media Stickiness Through Parasocial Interaction and Influencer Source Credibility

Open access

Research article

First published 2025-11

Increasing Social Media Stickiness Through Parasocial Interaction and Influencer Source Credibility

Van Canh Vu, Shasha Wang, Byron W Keating [...]

Australasian Marketing Journal

Select article: How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

Open access

Research article

First published 2025-7

How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

Jerum William Kilumile, Li Zuo, Johakim Katekele John

Sage Open

Select article: Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Retricted access

Research article

First published 2025-12

Influencer Credibility and Brand Image: The Mediating Effect of Brand Attitude in the Premium Cosmetics Market

Shweta Saini, Rohit Bansal

Jindal Management Journal

Select article: “A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

Retricted access

Research article

First published 2024-12

“A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram

Mariah L Wellman

New Media & Society

Select article: Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility,Parasocial Interaction,and Intent to Follow

Retricted access

Research article

First published 2025-7

Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility,Parasocial Interaction,and Intent to Follow

Emma Connell, Kristen D. Landreville, Cindy Price Schultz [...]

Journal of Creative Communications

Select article: Social Media Influencers as CSR Advocates: The Role of Credibility,Normative Legitimacy,and Public-Serving Motives

Retricted access

Research article

First published 2025

Social Media Influencers as CSR Advocates: The Role of Credibility,Normative Legitimacy,and Public-Serving Motives

Jun Zhang, Li Chen, Dongqing Xu

Social Science Computer Review

Select article: Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Retricted access

Research article

First published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

Select article: How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Open access

Research article

First published 2025-9

How Do Social Media Influencers’ Credibility and Brand Trust Drive Purchase Intentions for Green Cosmetics? Insights from SOBC Approach

Tripta Khurana, Sonia Pannu, Garima Dalal [...]

NMIMS Management Review

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