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Retricted access

Research article

First published 2020-4

The demographic impact of consumer green purchase intention toward Green Hotel Selection in China

Lei Wang, Philip PW Wong, Elangkovan A Narayanan

Tourism and Hospitality Research

Open access

Research article

First published 2024-7

Study on the Impact of Awe on Consumers’ Green Purchasing Intention

Dalin Li, Bonian Deba Julie

Sage Open

Retricted access

Research article

First published 2026

Determinants of Green Sports Product Purchase Intention Among Athletes in Türkiye

Övünç Erdeveciler, Halil Erdem Akoğlu, Semiyha Tuncel [...]

Global Business Review

Open access

Research article

First published 2025-7

Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA

Dinh Van Hoang, Nguyen Ngoc Ngan Anh, Nguyen Thi Xuan [...]

Sage Open

Open access

Research article

First published 2022-4

Linkage of Green Brand Positioning and Green Customer Value With Green Purchase Intention: The Mediating and Moderating Role of Attitude Toward Green Brand and Green Trust

Yong Ming Wang, Hafiz Muhammad Fakhar Zaman, Abdul Khaliq Alvi

Sage Open

Retricted access

Research article

First published 2024

Social Media Influencers’ Credibility and Purchase Intention: The Moderating Role of Green Consumption Values

Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Apostolos Giovanis

American Behavioral Scientist

Retricted access

Research article

First published 2026-2

The Role of Perceived Environmental Responsibility and Environmental Concern on Shaping Green Purchase Intention

Cong Doanh Duong, Xuan Hau Doan, Dang Manh Vu [...]

Vision: The Journal of Business Perspective

Open access

Research article

First published 2025-10

The Relationship Between Green Advertising Receptivity,Green Brand Image,Perceived Brand Authenticity and Perceived Greenwashing on Green Purchase Intention

Tran Thu Thao, Le Thi Phuong Linh, Nguyen Quoc Cuong

Sage Open

Retricted access

Research article

First published 2025

The Mediating Role of Green Advertising in Linking Personal Values and Ethical Self-identity to Green Purchase Intention

Muhammad Rafiq, Li Xinru

Vision: The Journal of Business Perspective

Open access

Research article

First published 2025-7

Cultural Moderators of Green Product Purchase Intention: An Examination Through the Lens of the Theory of Planned Behavior

Nika Rakuša, Borut Milfelner

Sage Open

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