Search results: Sage Journals

Open accessResearch articleFirst published November 27, 2025

Responsible AI in Marketing: AI Booing and AI Washing Cycle of AI Mistrust

Selcen Ozturkcan, Ayşe Aslı Bozdağ

International Journal of Market Research

Restricted accessResearch articleFirst published August, 2024

Changdong Chen, Allen Ding Tian, Ruochen Jiang

Journal of Interactive Marketing

Open accessResearch articleFirst published July, 2025

Ke Lei, Yixuan Liu

Sage Open

Open accessReview articleFirst published June, 2025

David Lopez-Lopez, Marc Bara Iniesta

International Journal of Engineering Business Management

Restricted accessResearch articleFirst published 2026

Eunji Lee, Jungkeun Kim, Chulmo Koo

Journal of Travel Research

Restricted accessResearch articleFirst published 2024

Nakyung Kyung, Hyeokkoo Eric Kwon

Production and Operations Management

Restricted accessResearch articleFirst published May, 2023

Piotr Gaczek, Rumen Pozharliev, Grzegorz Leszczyński [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published June, 2026

Ines Petrovic Garcia, Stephen D. Perry

News Research Journal

Open accessResearch articleFirst published December, 2025

Muhammad Ehab Rasul, Christopher Calabrese, Yoo Jung Oh [...]

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published 2026

Anupam, Santosh Kumar VD, S. Jayanth

Journal of Macromarketing