Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2021

Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

Felix Septianto, Tung Moi Chiew

Australasian Marketing Journal

Restricted accessResearch articleFirst published August, 2023

Bing Han, Xun Deng, Hua Fan

Journal of Service Research

Restricted accessResearch articleFirst published January, 2025

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

Restricted accessResearch articleFirst published December, 2022

Banwari Mittal, Arch G. Woodside

Journal of Macromarketing

Restricted accessResearch articleFirst published September, 2020

Vincent Chi Wong, Lei Su, Howard Pong-Yuen Lam

Journal of Marketing

Restricted accessResearch articleFirst published September, 2022

Lei Jia, Xiaojing Yang, Yuwei Jiang

Journal of Marketing

Restricted accessResearch articleFirst published January, 2018

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Open accessResearch articleFirst published May, 2020

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

Open accessResearch articleFirst published August, 2024

Huachao Gao, He (Michael) Jia, Bingxuan Guo

Journal of Marketing Research

Restricted accessResearch articleFirst published February, 2022

Felix Septianto

Australasian Marketing Journal