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Articles (68)

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1-10 of 68 results for consumer mindset

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Select article: Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

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Research article

First published 2021-2

Perceived Threat of COVID-19 Influences Product Preferences: The Moderating Role of Consumers’ Mindset

Felix Septianto, Tung Moi Chiew

Australasian Marketing Journal

Select article: Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots

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Research article

First published 2023-8

Partners or Opponents? How Mindset Shapes Consumers’ Attitude Toward Anthropomorphic Artificial Intelligence Service Robots

Bing Han, Xun Deng, Hua Fan

Journal of Service Research

Select article: Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

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Research article

First published 2025-1

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset

Shankar Ganesan, Girish Mallapragada

Journal of Public Policy & Marketing

Select article: Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change

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Research article

First published 2022-12

Post-COVID-19 Consumers’ Cautious and Virtuous Mindsets: New Marketing Opportunities for Positive Social Change

Banwari Mittal, Arch G. Woodside

Journal of Macromarketing

Select article: When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

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Research article

First published 2020-9

When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes

Vincent Chi Wong, Lei Su, Howard Pong-Yuen Lam

Journal of Marketing

Select article: The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets

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Research article

First published 2022-9

The Pet Exposure Effect: Exploring the Differential Impact of Dogs Versus Cats on Consumer Mindsets

Lei Jia, Xiaojing Yang, Yuwei Jiang

Journal of Marketing

Select article: Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

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Research article

First published 2018-1

Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media

Anatoli Colicev, Ashwin Malshe, Koen Pauwels [...]

Journal of Marketing

Select article: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Open access

Research article

First published 2020-5

Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

Raoul V. Kübler, Anatoli Colicev, Koen H. Pauwels

Journal of Interactive Marketing

Select article: Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste

Open access

Research article

First published 2024-8

Resources Available for Me Versus Us: Implications for Mitigating Consumer Food Waste

Huachao Gao, He (Michael) Jia, Bingxuan Guo

Journal of Marketing Research

Select article: The Expression of Anger Enhances Perceived Competence Following Corporate Social Irresponsibility

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Research article

First published 2022-2

The Expression of Anger Enhances Perceived Competence Following Corporate Social Irresponsibility

Felix Septianto

Australasian Marketing Journal

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