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Retricted access

Research article

First published 2026

The impact of sustainable tourism experiential value on customer value co-creation behavior

Nguyen Ngoc Hien, Danh Xuan Luu

Tourism and Hospitality Research

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Research article

First published 2020-8

The Antecedents and Consequences of Value Co-Creation Behaviors in a Hotel Setting: A Two-Country Study

Sanjit K. Roy, M. S. Balaji, Geoffrey Soutar [...]

Cornell Hospitality Quarterly

Open access

Research article

First published 2025-4

The Role of User Value Co-Creation Behavior on Service Delivery Performance of Union Digital Center in Bangladesh

Zijun Mao, Bikram Biswas, Mohammad Nur Ullah [...]

Sage Open

Open access

Research article

First published 2026-3

The Role of Brand Co-creation Behavior Within the eWOM and CSR Moderation on Brand Trust and Purchase Intention

Maher Toukabri, Nozha Erragcha

NMIMS Management Review

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Research article

First published 2026-3

Duality of Tourists’ Value Co-Creation Behaviors in the Sharing Economy: Longitudinal Insight from Airbnb via Social Media Analytics

Rui Wang, Jin-Xing Hao

Journal of Travel Research

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Research article

First published 2024-2

It Takes a Village!: Customer Value Co-Creation Behavior in Restaurant Social Media-Based Brand Community

Jahyun Song, Hailin Qu, Xiang (Robert) Li

Journal of Hospitality & Tourism Research

Retricted access

Research article

First published 2022-1

The role of perceived vulnerability in restaurant customers’ co-creation behavior and repatronage intention during the COVID-19 pandemic

Jihye Min, Kiseol Yang, Jiyoung Kim

Journal of Vacation Marketing

Open access

Research article

First published 2026

Protocol for a Qualitative Study on the Co-Design and Co-Creation of a Community-Based Mental Health Intervention to Prevent Suicidal Behavior Among Adolescent Females in Gorontalo,Indonesia

Yeyen Afriyanty Amma, Andi Zulkifli Abdullah, Sudirman Nasir [...]

International Journal of Qualitative Methods

Open access

Research article

First published 2024-10

The Impact of the Pay-What-You-Want Pricing Experience on Customer Behavior: Focus on Willingness to Participate in Value Co-Creation

Zhao Lin, Toshihiko Souma

Sage Open

Free access

Research article

First published 2024-1

Emotional Solidarity and Co-creation of Experience as Determinants of Environmentally Responsible Behavior: A Stimulus-Organism-Response Theory Perspective

Sujie Wang, Adiyukh Berbekova, Muzaffer Uysal [...]

Journal of Travel Research

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