Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

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Research article

First published 2005-07

Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

Ingrid M. Martin, David W. Stewart, Shashi Matta

Journal of the Academy of Marketing Science

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Research article

First published 2021-7

Emoticons are not for everyone: The role of congruence between hotel brand positioning strategies and communication style in enhancing customers’ brand attitude and booking intention

Sabrina M Hegner, Carlotta Lotze, Ardion Daroca Beldad

Tourism and Hospitality Research

Open access

Research article

First published 2025-7

Social Justice on the Menu: A Critical Analysis of a Local Restaurant's Branding Strategies and the Paradox of Privilege in Gentrification

Shoaa Almalki

Journal of Communication Inquiry

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Research article

First published 2020-11

The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

J. A. Castañeda-García, D. M. Frías-Jamilena, S. Del Barrio-García [...]

Journal of Travel Research

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Research article

First published 2023-1

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

Open access

Research article

First published 2025

Stop calling the Web the Internet: CERN’s tactics to fight ‘brand confusion’ in the mid-1990s

Deborah Barcella, Eleonora Benecchi, Martin Fomasi [...]

Convergence: The International Journal of Research into New Media Technologies

Open access

Research article

First published 2022-12

Tapping into Middle Eastern Markets for Soft Drinks Industry of Bangladesh

Md. Khaled Amin, Mahmud Habib Zaman

Emerging Economies Cases Journal

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Research article

First published 2025-11

AI-driven MedBots Branding and Communications Strategy of Adoption in the Healthcare Sector

Kokila Kokila, Anjali Munde, Zaid Ahmad Ansari

Journal of Creative Communications

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Research article

First published 2014-9

Bringing communication up to agency: UNESCO reforms its visibility

Roumen Dimitrov

Public Relations Inquiry

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