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1-10 of 530 results for Cause-related Marketing

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Select article: Choice of Cause in Cause-Related Marketing

Retricted access

Research article

First published 2012-7

Choice of Cause in Cause-Related Marketing

Stefanie Rosen Robinson, Caglar Irmak, Satish Jayachandran

Journal of Marketing

Select article: Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study

Open access

Research article

First published 2022-10

Cause-Related Marketing and Attitude Toward Corporate Image: An Experimental Study

Francis Sebastian, Minimol M.C.

Sage Open

Select article: Corporate Negative Publicity – the Role of Cause Related Marketing

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Research article

First published 2016-11

Corporate Negative Publicity – the Role of Cause Related Marketing

Revadee Vyravene, Fazlul K. Rabbanee

Australasian Marketing Journal

Select article: Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Retricted access

Research article

First published 2014-5

Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?

Rong Chen, Song Su, Feng He

Australian Journal of Management

Select article: Cause-Related Marketing in the Retail and Finance Sectors

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Research article

First published 2010-02

Cause-Related Marketing in the Retail and Finance Sectors

Catherine Liston-Heyes, Gordon Liu

Nonprofit and Voluntary Sector Quarterly

Select article: Sustainability of Sustainable Fashion Products and Impact of Brand Names and Cause-Related Marketing on Purchase Intention

Free access

Research article

First published 2016-7

Sustainability of Sustainable Fashion Products and Impact of Brand Names and Cause-Related Marketing on Purchase Intention

Sookhyun Kim

AATCC Journal of Research

Select article: Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors

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Research article

First published 2021-12

Engagement in Cause-Related Marketing Reduces Pro-Environmental Behaviors

Yue Zhang, Jiang Jiang, Ying Sun [...]

Environment and Behavior

Select article: Cause-Related Marketing as Sales Promotion

Open access

Research article

First published 2024-10

Cause-Related Marketing as Sales Promotion

Christina Schamp, Mark Heitmann, Yuri Peers [...]

Journal of Marketing Research

Select article: Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

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Research article

First published 2012-12

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Nicole Koschate-Fischer, Isabel V. Stefan, Wayne D. Hoyer

Journal of Marketing Research

Select article: Firm-Determined or Consumer-Determined Corporate Social Responsibility (CSR)? Examining the Effects of Choice-of-Cause in Cause-Related Marketing

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Research article

First published 2024-4

Firm-Determined or Consumer-Determined Corporate Social Responsibility (CSR)? Examining the Effects of Choice-of-Cause in Cause-Related Marketing

Weiting Tao, Yi Grace Ji

International Journal of Business Communication

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