Research articleRestricted accessResearch articleFirst published September, 2007pp. 1-10Simple rating scale formats: exploring extreme response Gerald Albaum, Catherine Roster, Julie H. Yu , [...]View AllPreview abstractGet AccessAbstract
EditorialRestricted accessEditorialFirst published September, 2007pp. 539-544Editorial Peter MounceyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 545-546Viewpoint - Measuring the right things Les Binet, Peter FieldPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 546-550Viewpoint - Correspondence regarding ‘The choice between a five-point and a ten-point scale in the framework of customer satisfaction research’,by Pedro S. Coelho and Susana P. Esteves James Rothman, Pedro S. Coelho, Susana P. EstevesPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 551-571Forum - Small business market research: Examining the human factor Robert P. HamlinPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 573-594Online access panels and tracking research: the conditioning issue Clive Nancarrow, Trixie CartwrightPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 595-612Using the repertory grid to access the underlying realities in key account relationships Beth Rogers, Lynette RyalsPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 613-631Development of a research tool for the elicitation of consumer response Tracy X.P. Zou, W. B. LeePreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published September, 2007pp. 651-675Assessing mobile-based online surveys: methodological considerations and pilot study in an advertising context Shintaro OkazakiPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published September, 2007pp. 677-678Book Review: The Cult of the Amateur: How Today's Internet is Killing Our Culture and Assaulting Our Economy Winston FletcherPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published September, 2007pp. 678-680Book Review: The Long Tail: How Endless Choice is Creating Unlimited Demand Russ LidstonePreview abstractGet AccessAbstract