Simple rating scale formats: exploring extreme response

Albaum G. (1997). The Likert scale revisited: an alternate version. Journal of the Market Research Society, 39, 2, pp. 331–348.

Albaum G. , Roster C.A. , Rogers R.D. , Hozier G.C. Jr , & Baker K.G. (2006). Online and traditional modes of survey data collection: response rate and data quality considerations. Paper presented at the International Business and Economy Conference, Honolulu, Hawaii.

Bardo J.W. , & Yeager S.J. (1982). Consistency of response style across types of response formats. Perceptual and Motor Skills, 55, 1, pp. 307–310.

Bardo J.W. , Yeager S.J. , & Klingsporn M.J. (1982). Preliminary assessment of format-specific central tendency and leniency error in summated rating scales. Perceptual and Motor Skills, 54, 1, pp. 227–234.

Baumgartner H. , & Steenkamp J.-B.E.M. (2001). Response styles in marketing research: a cross-national investigation. Journal of Marketing Research, 38, May, pp. 143–156.

Berger I.E. , & Alwitt L.F. (1996). Attitude conviction: a measure of strength and function. Unpublished paper.

Cobanoglu C. , Warde B. , & Moreo P.J. (2001). A comparison of mail, fax and web-based survey methods. International Journal of Market Research, 43, 4, pp. 441–452.

Cole S.T. (2005). Comparing mail and web-based survey distribution methods: results of surveys to leisure travel retailers. Journal of Travel Research, 43, May, pp. 422–430.

Deutskens E. , de Ruyter K. , & Wetzels M. (2006). An assessment of equivalence between online and mail surveys in service research. Journal of Service Research, 8, 4, pp. 346–355.

Dillman D.A. (2000). Mail and Internet Surveys: The Tailored Design Method (2nd edn). New York: John Wiley & Sons.

Greenleaf E. (1992a). Improving rating scale measures by detecting and correcting bias components in some response styles. Journal of Marketing Research, 29, May, pp. 176–188.

Greenleaf E. (1992b). Measuring extreme response style. Public Opinion Quarterly, 56, pp. 328–351.

Haggard K. , & Gould L. (2005). Web surveys: wave of the future? RDA Advisor, 5, 2, pp. 1ff.

Johnson T. , Kulsea P. , Cho Y. , & Shavitt S. (2005). The relation between culture and response styles: evidence from 19 countries. Journal of Cross-Cultural Psychology, 36, 2, pp. 64–277.

Kaplowitz M.D. , Hadlock T.D. , & Levine R. (2004). A comparison of web and mail survey response rates. Public Opinion Quarterly, 68, 1, pp. 94–101.

Likert R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 140, pp. 44–53.

Marshall R. , Mao J.X. , & Lee C. (1995). A cross-cultural between-gender study of extreme response style. In: Smith S.M. (ed.) Proceedings of the Fifth Cross-Cultural Consumer and Business Studies Symposium, pp. 221–230.

Mehta R. , & Sivadas E. (1995). Comparing response rates and response content in mail vs electronic mail surveys. Journal of the Market Research Society, 37, 4, pp. 429–439.

Mohr L.M. (1990). Understanding Significance Testing. Newbury Park, CA: Sage Publications.

Osgood C.E. , Suci G.J. , & Tannenbaum P. (1957). The Measurement of Meaning. Urbana, IL: University of Illinois Press.

Oskamp S. (1977). Attitudes and Opinions. Englewood Cliffs, NJ: Prentice-Hall.

Peterson R.A. (2000). Constructing Effective Questionnaires. Thousand Oaks, CA: Sage Publications.

Petty R.E. , & Krosnick J.A. (eds) (1995). Attitude Strength: Antecedents and Consequences. Mahwah, NJ: Lawrence Erlbaum Associates.

Pew Research Center (1999). A Survey Methods Comparison: Online Polling Offers Mixed_Results. Washington, DC: Pew Research Center for the People & the Press.

Shermis M.D. , & Lombard D. (1999). A comparison of survey data collected by regular mail and electronic mail questionnaires. Journal of Marketing & Psychology, 14, 2, pp. 341–354.

Smith S.M. , & Albaum G. (2005). Fundamentals of Marketing Research. Thousand Oaks, CA: Sage Publications.

Stanton J.M. (1998). An empirical assessment of data collection using the internet. Personnel Psychology, 51, 3, pp. 709–725.

Van Herk H. , Poortinga Y.H. , & Verhallen T.M.M. (2004). Response styles in rating scales: evidence of method bias in data from six EU countries. Journal of Cross-Cultural Psychology, 35, 3, pp. 346–360.

Weathers D. , Sharma S. , & Niedrich R.W. (2005). The impact of number of scale points, dispositional factors, and the status quo heuristic on scale reliability and response accuracy. Journal of Business Research, 58, pp. 1516–1524.

Willems P. , & Oosterveld P. (2003). The best of both worlds. Marketing Research, 15, 1, pp. 22–26.

Yu J.H. , Albaum G. , & Swenson M. (2003). Is a central tendency error inherent in the use of semantic differential scales in different cultures? International Journal of Market Research, 45, 2, pp. 213–228.