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Retricted access

Research article

First published 2012-8

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Matteo De Angelis, Andrea Bonezzi, Alessandro M. Peluso [...]

Journal of Marketing Research

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Research article

First published 2026-3

Putting Words in Their Mouths: Firm-Generated User Content and Consumer Sharing Behavior

Jonathan M. Beck, Clay M. Voorhees, Paul W. Fombelle [...]

Journal of Marketing

Free access

Research article

First published 2024-2

How Brand Innovativeness Generates Positive Word of Mouth

Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo [...]

Australasian Marketing Journal

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Research article

First published 1995-8

General Perception of Word-Of-Mouth Communication as a Source of Information: The Case of Singapore

Chow Hou Wee, Seck Luan Lim, May Lwin

Australasian Marketing Journal

Open access

Research article

First published 2025-10

Determinants of Splurge Consumption Behavior Among Generation MZ Effects on Satisfaction,Word-of-Mouth,and Repurchase Intention

Seong Soo Cha, JeungSun Lee

Sage Open

Open access

Research article

First published 2018-5

Demand for online platforms for medical word-of-mouth

Shih Han Lin, Tom M.Y. Lin

Journal of International Medical Research

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Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

Open access

Research article

First published 2026-1

Exploring the Intersection of Generative AI and eWOM: A Bibliometric Perspective on Emerging Research Directions

Xingzhen Tao, Jun Zeng, Muhammad Farrukh Shahzad [...]

Sage Open

Retricted access

Research article

First published 2012-8

So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them

Burçak Ertimur, Mary C. Gilly

Journal of Interactive Marketing

Open access

Research article

First published 2024-10

Exploring Generation Y's perception of family-run hotels: The perceived family firm image

Sarah Schönherr, Frieda Raich, Anita Zehrer [...]

Journal of Vacation Marketing

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