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Articles (149)

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1-10 of 149 results for unpacking markets

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Select article: Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

Retricted access

Research article

First published 2025

Developing Market Insights,Ethnographic Research Skills,and Compassion Through Field Studies in Impoverished Markets

Sujit Raghunathrao Jagadale

Journal of Marketing Education

Select article: Unpacking experience effects in developing novel products for new markets

Retricted access

Research article

First published 2015-11

Unpacking experience effects in developing novel products for new markets

Ha Hoang, Hakan Ener

Strategic Organization

Select article: Unpacking the business model: Food delivery platforms as ‘multiple market makers’

Open access

Research article

First published 2024

Unpacking the business model: Food delivery platforms as ‘multiple market makers’

Julieta Haidar

Platforms & Society

Select article: Is It Just Planning? Unpacking Markers of Justice in Spatial Planning Literature

Open access

Research article

First published 2025

Is It Just Planning? Unpacking Markers of Justice in Spatial Planning Literature

Claudia Rot, Wendy Tan, Barbara Tempels [...]

Journal of Planning Literature

Select article: Book Review: Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction

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Book review

First published 2002-1

Book Review: Unpacking My Library: The Marketing Professor in the Age of Electronic Reproduction

Terry Clark, Russell W. Belk

Journal of Marketing

Select article: Steeped in misinformation: Unpacking the health risk and marketing tactics of diet and weight loss teas

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Research article

First published 2026

Steeped in misinformation: Unpacking the health risk and marketing tactics of diet and weight loss teas

Alvin Tran, Krupa Ann Mathew, Kayla Batista [...]

Nutrition and Health

Select article: Unpacking the Role of Ethical Leadership in the Era of Sustainable Development Goals and Values-Based Marketing

Open access

Research article

First published 2025-6

Unpacking the Role of Ethical Leadership in the Era of Sustainable Development Goals and Values-Based Marketing

Daniel Tolstoy, Sara Melén Hånell, Pervez N. Ghauri

Journal of International Marketing

Select article: Street markets,urban development and immigrant entrepreneurship: Unpacking precarity in Moore Street,Dublin

Open access

Research article

First published 2022-10

Street markets,urban development and immigrant entrepreneurship: Unpacking precarity in Moore Street,Dublin

Cristín Blennerhassett, Niamh Moore-Cherry, Christine Bonnin

Urban Studies

Select article: Configurations of Business Model Innovation: Unpacking the Practice Adopted by Firms in an Emerging Market Context

Open access

Research article

First published 2023-3

Configurations of Business Model Innovation: Unpacking the Practice Adopted by Firms in an Emerging Market Context

Chamindika Weerakoon, Sarath S. Kodithuwakku

The Journal of Entrepreneurship

Select article: The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Open access

Research article

First published 2025-4

The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions

Prakash Singh, Lokesh Arora, Vimal Bhatt [...]

Sage Open

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