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1-10 of 38 results for trademark rights

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Select article: Building Brand Assets: The Role of Trademark Rights

Retricted access

Research article

First published 2022-10

Building Brand Assets: The Role of Trademark Rights

Alexander Krasnikov, Satish Jayachandran

Journal of Marketing Research

Select article: Trademark Registration Is Not a Right

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Research article

First published 2006-06

Trademark Registration Is Not a Right

William Kingston

Journal of Macromarketing

Select article: Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights

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Research article

First published 2019-4

Estimating the Determinants of NCAA Athletic Department Intellectual Property (Trademark) Rights

Stacey L. Brook

Journal of Sports Economics

Select article: A Methodology for Searching and Allocating Enterprises in the Supply Chain by Using the Business Information Database and Trademark Rights Database

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Research article

First published 2017-11

A Methodology for Searching and Allocating Enterprises in the Supply Chain by Using the Business Information Database and Trademark Rights Database

Daehyeon Lim, Youngsu Moon, Kanghoe Kim [...]

Science,Technology and Society

Select article: Right of Publicity and Trademark Case: Implications for Marketing Professional Athletes

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Research article

First published 2004-3

Right of Publicity and Trademark Case: Implications for Marketing Professional Athletes

John Grady

Sport Marketing Quarterly

Select article: Keep Calm and Johnny Football: The Evolving Trademark Rights of College Athletes

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Research article

First published 2013-12

Keep Calm and Johnny Football: The Evolving Trademark Rights of College Athletes

John Grady, Mark S. Nagel

Sport Marketing Quarterly

Select article: The geography of urban innovation beyond patents only: New evidence on large and secondary cities in the United States

Open access

Research article

First published 2024-5

The geography of urban innovation beyond patents only: New evidence on large and secondary cities in the United States

Carolina Castaldi

Urban Studies

Select article: Trademark Strategy

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Research article

First published 1986-1

Trademark Strategy

Dorothy Cohen

Journal of Marketing

Select article: The Evolution of Hospitality Industry Trademark Law

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Research article

First published 1990-5

The Evolution of Hospitality Industry Trademark Law

Robert Alan Palmer

Journal of Hospitality & Tourism Research

Select article: ECVAM's Approach to Intellectual Property Rights in the Validation of Alternative Methods

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Research article

First published 2007-8

ECVAM's Approach to Intellectual Property Rights in the Validation of Alternative Methods

Jens P. Linge, Thomas Hartung

Alternatives to Laboratory Animals

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