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Retricted access

Research article

First published 2013-8

Connectivity in Service Systems

Christoph F. Breidbach, Darl G. Kolb, Ananth Srinivasan

Journal of Service Research

Retricted access

Research article

First published 2021-8

Artificial intelligence (AI) and value co-creation in B2B sales: Activities,actors and resources

Jeannette Paschen, Ulrich Paschen, Erol Pala [...]

Australasian Marketing Journal

Open access

Research article

First published 2018-11

A Systematic Review of Artificial Intelligence and Robots in Value Co-creation: Current Status and Future Research Avenues

Valtteri Kaartemo, Anu Helkkula

Journal of Creating Value

Retricted access

Research article

First published 2026

Modelling the Path from Servitization Enablers to Customer Centricity in the Automotive Industry: An fsQCA and ANN Analysis

S. S. Triveshika, Shefali Srivastava, Ashish Dwivedi [...]

Global Business Review

Open access

Research article

First published 2021-12

Capabilities for value co-creation and value capture in emergent platform ecosystems: A longitudinal case study of SAP’s cloud platform

Maximilian Schreieck, Manuel Wiesche, Helmut Krcmar

Journal of Information Technology

Retricted access

Other

First published 2009-12

Role of Relationship Management and Value Co-Creation in Social Marketing

Darshan Desai

Social Marketing Quarterly

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Editorial

First published 2021-5

Guest Editorial: Technologies and Relationship Marketing

Park Thaichon, Geoff Soutar, Scott Weaven

Australasian Marketing Journal

Open access

Research article

First published 2025-11

The AR Cloud: Navigating Metaverse Augmentation Technologies for Enhanced Co-Creation of Value Within Services

Saifeddin Alimamy, Timothy Jung

Journal of Service Research

Retricted access

Research article

First published 2018-5

ICTs and value creation in public sector: Manufacturing logic vs service logic

Antonio Cordella, Andrea Paletti

Information Polity

Open access

Research article

First published 2016-12

Business Model Innovation for Inclusive Health Care Delivery at the Bottom of the Pyramid

Federica Angeli, Anand Kumar Jaiswal

Organization & Environment

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