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Research article

First published 1998-12

Susceptibility of Consumers to Normative and Informational Influences in Selecting Colors for Apparel

Nancy J. Miller

Perceptual and Motor Skills

Open access

Research article

First published 2025-7

Exploring the Antecedents and Consequences of Vicarious Animosity: An International Perspective on Russia’s Invasion of Ukraine

Kerstin Bremser, Villy Abraham, Ohad Shaked [...]

Sage Open

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Research article

First published 2023-12

Scarcity Appeals in Cross-Cultural Settings: A Comprehensive Framework

Ubedullah Khoso, Eric Tafani, Asim Qazi

Journal of International Marketing

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Research article

First published 2017-4

The Wisdom of Some: Do We Always Need High Consensus to Shape Consumer Behavior?

Michael R. Sciandra, Cait Lamberton, Rebecca Walker Reczek

Journal of Public Policy & Marketing

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Research article

First published 2014-12

The role of gender on the frequency of shopping with friends during adolescence: Between the need for individuation and the need for assimilation

Elodie Gentina, Jean-Louis Chandon

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2026-2

Factors affecting HPV vaccination intention in China: An integrated framework of information exposure,protection motivation theory,and focus theory of normative conduct

Siting Zheng, Young-eun Kim, Se-Hoon Jeong

Journal of Health Psychology

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Research article

First published 2010-1

Susceptibility to Reference Group Influence Among Rural Consumers

G. Sridhar, N. Ramesh Kumar, G. Narasimha Murthy

Metamorphosis: A Journal of Management Research

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Research article

First published 1996-9

Using Individual Differences to Segment the “Market” for an Attribution-Based Substance Abuse Intervention Program

Randall L. Rose, William O. Bearden, Kenneth C. Manning

Journal of Public Policy & Marketing

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Research article

First published 2020-4

The Normative Underpinnings of Population-Level Alcohol Use: An Individual-Level Simulation Model

Charlotte Probst, Tuong Manh Vu, Joshua M. Epstein [...]

Health Education & Behavior

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Research article

First published 2014-7

Putting the Freeze on Priming

Lile Jia, Edward R. Hirt, Douglas N. Evans

Personality and Social Psychology Bulletin

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