Abstract
Very little is known about identity mechanisms underlying shopping with friends during adolescence. A quantitative study (Ntotal n= 614) shows that the frequency of shopping with friends relies on a balance between desires for individuation (i.e. autonomy from mother) and social approbation (i.e. susceptibility to normative and informative influence from friends). Our results show that gender moderates these mechanisms: the autonomy from mother is a key variable of shopping with peers for adolescent boys, whereas the susceptibility to peers’ normative and informative influence is a key variable for adolescent girls.
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