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Retricted access

Research article

First published 2019-9

Introducing the storytelling analysis methodology in marketing: Principles,contributions and implementation

Tiphaine Chautard, Isabelle Collin-Lachaud

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2025-9

Storytelling as methodology: Intersecting multicultural voices to decolonise public relations

Jenny Zhengye Hou

Public Relations Inquiry

Open access

Research article

First published 2026

Embracing the Legacy of the Griot: Using Storytelling as an Indigenous and Affirming Methodology

Kim Valldejuli, Justine S. Sefcik

International Journal of Qualitative Methods

Open access

Research article

First published 2019

Words,Camera,Music,Action: A Methodology of Digital Storytelling in a Health Care Setting

Michael Lang, Catherine Laing, Nancy Moules [...]

International Journal of Qualitative Methods

Retricted access

Research article

First published 2002-02

Critical Race Methodology: Counter-Storytelling as an Analytical Framework for Education Research

Daniel G. Solórzano, Tara J. Yosso

Qualitative Inquiry

Retricted access

Research article

First published 2018-3

Traditional storytelling: an effective Indigenous research methodology and its implications for environmental research

Ranjan Datta

AlterNative: An International Journal of Indigenous Peoples

Open access

Research article

First published 2025-3

Te Wāhi Whangai methodology: A nurturing space for storytelling,achievement and research

Suzette Claire Jackson (Te Ātiawa), Laura Ann Chubb, Simone Paris (Ngāphui) [...]

Qualitative Social Work

Retricted access

Research article

First published 2026

Abolition Feminist Storytelling as Methodology: Lessons Within the Stories We (Re)Tell About Punishment and Violence

Amber Joy Powell, Faith M. Deckard, Shannon Malone Gonzalez [...]

Feminist Criminology

Open access

Research article

First published 2021

Telling Tales: Digital Storytelling as a Tool for Qualitative Data Interpretation and Communication

Neil Gordon Davey, Grete Benjaminsen

International Journal of Qualitative Methods

Open access

Editorial

First published 2022-11

The Entrepreneurial Story and its Implications for Research

Anna Brattström, Karl Wennberg

Entrepreneurship Theory and Practice

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