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Research article

First published 2019-8

Social Presence Theory: Relevance for HRD/VHRD Research and Practice

Jason T. Bickle, Malar Hirudayaraj, Alaina Doyle

Advances in Developing Human Resources

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Review article

First published 2021-12

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2023-4

Instagramming Social Presence: A Test of Social Presence Theory and Heuristic Cues on Instagram Sponsored Posts

Erika Katherine Johnson, Seoyeon Celine Hong

International Journal of Business Communication

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Research article

First published 2021-10

Démystifier la valeur cocréée digitale du consommateur : cadre et propositions fondées sur la théorie de la présence sociale

Linda D Hollebeek, Moira K Clark, Keith Macky

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2021-12

Five Rings,Five Screens? A Global Examination of Social TV Influence on Social Presence and Social Identification During the 2018 Winter Olympic Games

Natalie Brown-Devlin, Michael B. Devlin, Andrew C. Billings [...]

Communication & Sport

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Research article

First published 2022-9

Staying connected while physically apart: Digital communication when face-to-face interactions are limited

Minh Hao Nguyen, Jonathan Gruber, Will Marler [...]

New Media & Society

Open access

Research article

First published 2026

Service Robot Adoption in Hospitality: A Social Influence Perspective

Wei-Kang Kao, Chen-Wei (Willie) Tao, Kevin Kam Fung So [...]

Cornell Hospitality Quarterly

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Research article

First published 2026

Is Social Presence in Banking Chatbots Relevant? A Multidimensional Multi-analytic Approach

Ubais Parayil Iqbal, Sobhith Mathew Jose, Sajid Abbas [...]

Global Business Review

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Research article

First published 2016-5

Service Recovery via Social Media

Tobias Schaefers, Julia Schamari

Journal of Service Research

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Research article

First published 2026-1

Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah [...]

Journal of Vacation Marketing

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