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Retricted access

Research article

First published 2025

The Parasocial Synergy: Decoding the Hypocrisy Reduction Impact of Social Media Influencer Partnerships in Corporate Social Responsibility Communication

Dongqing Xu, Jun Zhang, Li Chen

International Journal of Business Communication

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Research article

First published 2026-4

Social media influencers as catalysts for transforming risk perception,crafting destination image,and elevating culinary tourism in Iran

Yasmin Babalou, Amirhossein Maleki, Heather Gibson

Journal of Vacation Marketing

Open access

Research article

First published 2023-10

Enhancing Self-Leadership in Online Fitness Education and Training: Exploring Strategies and Addressing Challenges Among Social Media Influencers in Henan Province,China

Zhang Yangzi, Kenny S. L. Cheah, Mohd Shahril Nizam Bin Shaharom

Sage Open

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Research article

First published 2021-11

Fear of Missing Out and Consumer Happiness on Instagram: A Serial Mediation of Social Media Influencer-Related Activities

Jung Ah Lee, Laura F. Bright, Matthew S. Eastin

Cyberpsychology,Behavior,and Social Networking

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Research article

First published 2021-10

Impulse buying in hospitality: The role of content posted by social media influencers

Andrzej Szymkowiak, Piotr Gaczek, Panchapakesan Padma

Journal of Vacation Marketing

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Research article

First published 2025

The effects of cognitive perception and destination trust on intention to visit: The moderating role of social media influencers

Özcan Zorlu, Ali Avan, İlknur Mazan

Tourism and Hospitality Research

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Research article

First published 2025

Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding

Daneshwar Sharma, Manoj Kumar Mishra, Sunil Kumar

Business and Professional Communication Quarterly

Open access

Research article

First published 2022-9

Getting news from social media influencers and from digital legacy news outlets and print legacy news outlets in seven countries: The “more-and-more” phenomenon and the new opinion leadership

Justin D. Martin, Krishna Sharma

News Research Journal

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Research article

First published 2024-4

Social Media Influencer Effects on CSR Communication: The Role of Influencer Leadership in Opinion and Taste

Yang Cheng, Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen

International Journal of Business Communication

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Research article

First published 2022-5

Effectiveness of Travel Social Media Influencers: A Case of Eco-Friendly Hotels

Payal S. Kapoor, M. S. Balaji, Yangyang Jiang [...]

Journal of Travel Research

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