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Articles (187)

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1-10 of 187 results for social media field experiments

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Select article: Field Experiments on Social Media

Retricted access

Research article

First published 2022-2

Field Experiments on Social Media

Mohsen Mosleh, Gordon Pennycook, David G. Rand

Current Directions in Psychological Science

Select article: Social Media,Influencers,and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Open access

Research article

First published 2021-5

Social Media,Influencers,and Adoption of an Eco-Friendly Product: Field Experiment Evidence from Rural China

Wanqing Zhang, Pradeep K. Chintagunta, Manohar U. Kalwani

Journal of Marketing

Select article: Racial Minorities Face Discrimination From Across the Political Spectrum When Seeking to Form Ties on Social Media: Evidence From a Field Experiment

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Research article

First published 2024-11

Racial Minorities Face Discrimination From Across the Political Spectrum When Seeking to Form Ties on Social Media: Evidence From a Field Experiment

Krishnan Nair, Mohsen Mosleh, Maryam Kouchaki

Psychological Science

Select article: Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Open access

Research article

First published 2025-2

Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour

Ashish Kumar, Daniel Rayne, Jari Salo [...]

Australasian Marketing Journal

Select article: Null effects of social media ads on voter registration: Three digital field experiments

Open access

Research article

First published 2024-1

Null effects of social media ads on voter registration: Three digital field experiments

Asli Unan, Peter John, Florian Foos [...]

Research & Politics

Select article: Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media

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Research article

First published 2024-4

Testing Work–Life Theory in Marketing: Evidence from Field Experiments on Social Media

Nita Umashankar, Dhruv Grewal, Abhijit Guha [...]

Journal of Marketing Research

Select article: Employer Value Propositions for Different Target Groups and Organizational Types in the Public Sector: Theory and Evidence From Field Experiments

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Research article

First published 2023-12

Employer Value Propositions for Different Target Groups and Organizational Types in the Public Sector: Theory and Evidence From Field Experiments

Florian Keppeler, Ulf Papenfuß

Review of Public Personnel Administration

Select article: Narrative media interventions influence efficacy beliefs,social norms,and choice of behavioral options: A field experiment in Burkina Faso

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Research article

First published 2024-6

Narrative media interventions influence efficacy beliefs,social norms,and choice of behavioral options: A field experiment in Burkina Faso

Rezarta Bilali

Group Processes & Intergroup Relations

Select article: What Are Likes Worth? A Facebook Page Field Experiment

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Research article

First published 2017-4

What Are Likes Worth? A Facebook Page Field Experiment

Daniel Mochon, Karen Johnson, Janet Schwartz [...]

Journal of Marketing Research

Select article: Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

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Research article

First published 2017-12

Tweeting as a Marketing Tool: A Field Experiment in the TV Industry

Shiyang Gong, Juanjuan Zhang, Ping Zhao [...]

Journal of Marketing Research

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