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Articles (125)

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1-10 of 125 results for social live-streaming

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Select article: Can “Live Streaming” Really Drive Visitors to the Destination? From the Aspect of “Social Presence”

Open access

Research article

First published 2021-1

Can “Live Streaming” Really Drive Visitors to the Destination? From the Aspect of “Social Presence”

Wenkun Zhang, Yanan Wang, Tao Zhang

Sage Open

Select article: The mediated festival: Live music as trigger of streaming and social media engagement

Retricted access

Research article

First published 2019-8

The mediated festival: Live music as trigger of streaming and social media engagement

Anne Danielsen, Yngvar Kjus

Convergence: The International Journal of Research into New Media Technologies

Select article: Participatory branding on social media: The affordances of live streaming for creative labor

Retricted access

Research article

First published 2022-5

Participatory branding on social media: The affordances of live streaming for creative labor

Colten Meisner, Andrew M. Ledbetter

New Media & Society

Select article: Immersion and Behavioral Intention in Social Media: TikTok’s ‘Travel Live Streaming’ Perspective

Open access

Research article

First published 2025-7

Immersion and Behavioral Intention in Social Media: TikTok’s ‘Travel Live Streaming’ Perspective

Huawen Shen, Yumeng Zhang, Yilin Hu

Sage Open

Select article: Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow

Retricted access

Research article

First published 2024-12

Sports Viewing Experience on Social Live Streaming Services: Examination of the Impact of Live Chat and Streamer Presence on Flow

Deokkyung Ock, Yongjin Hwang, Seomgyun Lee

Sport Marketing Quarterly

Select article: Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Retricted access

Research article

First published 2026-1

Unveiling impulse buying patterns in travel live-streaming through the lens of social cognitive theory

Xin-Jean Lim, Xi Luo, Jun-Hwa Cheah [...]

Journal of Vacation Marketing

Select article: Social Live-Streaming Use and Well-Being: Examining Participation,Financial Commitment,Social Capital,and Psychological Well-Being on Twitch.tv

Retricted access

Research article

First published 2024-12

Social Live-Streaming Use and Well-Being: Examining Participation,Financial Commitment,Social Capital,and Psychological Well-Being on Twitch.tv

Grace H. Wolff, Cuihua Shen

Social Science Computer Review

Select article: Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Open access

Research article

First published 2025-12

Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Yutong Guo, Ying Zhang, Khim-Yong Goh [...]

Production and Operations Management

Select article: Understanding Consumers’ Travel Live Streaming Watching Behaviors: The Role of Social Distancing and Lack of Mobility

Open access

Research article

First published 2025-4

Understanding Consumers’ Travel Live Streaming Watching Behaviors: The Role of Social Distancing and Lack of Mobility

Weili Guan, Kai He, Jun Liu [...]

Sage Open

Select article: The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

Open access

Research article

First published 2024-1

The Role of Broadcasters and Brand Image in Improving Consumer Loyalty—Evidence From Live Streaming on Chinese Social Platforms

Jinying Li, Gukseong Lee

Sage Open

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