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Articles (19)

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1-10 of 19 results for social commerce in emerging markets

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Select article: The use of ‘ecommerce’ and ‘social commerce in emerging markets’: Omani female millennials’ experiences

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Research article

First published 2024-9

The use of ‘ecommerce’ and ‘social commerce in emerging markets’: Omani female millennials’ experiences

Arafat Awadh Al Jamil, Abdulraoof Ahmed Ismail

Information Development

Select article: Consumers’ Social Commerce Intention in the Post-COVID-19 Era: An Empirical Analysis

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Research article

First published 2025

Consumers’ Social Commerce Intention in the Post-COVID-19 Era: An Empirical Analysis

Disha Sharma, Tejinderpal Singh

Global Business Review

Select article: Impact of Live Streaming Commerce on Continuous Intention: An Exploration based on Post Acceptance Model and SOR Model

Open access

Research article

First published 2025-10

Impact of Live Streaming Commerce on Continuous Intention: An Exploration based on Post Acceptance Model and SOR Model

Meili Liang, ZhengJun Jin, Yu Diao [...]

Sage Open

Select article: E-commerce Research in the Past Decade: A Bibliometric Analysis

Open access

Research article

First published 2025-7

E-commerce Research in the Past Decade: A Bibliometric Analysis

RiGen Mo, Shao-bu Wang

Sage Open

Select article: Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

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Research article

First published 2025-7

Influential and Worthy: A Video-centric Exploration of Travel Influencers’ Value Chain Logic

Siqi Guo, Ning Deng, Zeya He

Journal of Travel Research

Select article: Consumers

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Research article

First published 2012-10

Consumers

Lee McGuigan

Journal of Communication Inquiry

Select article: Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model

Open access

Research article

First published 2023-4

Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model

Chunhui Huo, Xiaorui Wang, Muhammad Waqas Sadiq [...]

Sage Open

Select article: Cultural change and sociality among the Moré of the lower Guaporé River

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Research article

First published 2026

Cultural change and sociality among the Moré of the lower Guaporé River

Paweł Chyc

Ethnography

Select article: Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Open access

Research article

First published 2025-12

Can Social Technologies Drive Purchases in E-Commerce Live Streaming? An Empirical Study of Broadcasters’ Cognitive and Affective Social Call-to-Actions

Yutong Guo, Ying Zhang, Khim-Yong Goh [...]

Production and Operations Management

Select article: Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Open access

Review article

First published 2024-10

Neuro-Insights in Marketing Research: A PRISMA-Based Analysis of EEG Studies on Consumer Behavior

Junhai Wang, Ahmed H. Alsharif, Norzalita Abd Aziz [...]

Sage Open

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