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1-10 of 603 results for scholarship in marketing

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Select article: Reconceptualising the Scholarship of Marketing Education–Some Futurescapes

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Research article

First published 2018-5

Reconceptualising the Scholarship of Marketing Education–Some Futurescapes

Elizabeth Snuggs, Colin Jevons

Australasian Marketing Journal

Select article: Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

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Editorial

First published 2022-5

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Ranjit Voola, Jamie Carlson, Fara Azmat [...]

Australasian Marketing Journal

Select article: Marketing Scholarship 2.0

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Research article

First published 2011-7

Marketing Scholarship 2.0

Richard J. Lutz

Journal of Marketing

Select article: A Decade of Scholarship in Marketing Education

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Research article

First published 2011-12

A Decade of Scholarship in Marketing Education

Avery M. Abernethy, Daniel Padgett

Journal of Marketing Education

Select article: A Narrative Review of LGBTQ+ Marketing Scholarship

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Research article

First published 2024-8

A Narrative Review of LGBTQ+ Marketing Scholarship

Clifford Lewis, Michael Mehmet, Nina Reynolds

Australasian Marketing Journal

Select article: A Cohort Analysis of Marketing Scholarship

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Research article

First published 2026

A Cohort Analysis of Marketing Scholarship

Charles S. Gulas, Marc G. Weinberger, Kevin Willardsen

Journal of Marketing Education

Select article: The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

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Research article

First published 2007-9

The American Marketing Association's 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society

Gregory T. Gundlach

Journal of Public Policy & Marketing

Select article: Styles in Fashion and Marketing Scholarship: A Cautionary Note

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Research article

First published 1968-10

Styles in Fashion and Marketing Scholarship: A Cautionary Note

Lawrence C. Lockley

Journal of Marketing

Select article: Marketing Scholarship and the Sustainable Development Goals: Thoughts on Moving Forward

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Research article

First published 2022-5

Marketing Scholarship and the Sustainable Development Goals: Thoughts on Moving Forward

Al Rosenbloom

Australasian Marketing Journal

Select article: The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS

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Research article

First published 1996-09

The Impact of the Academy of Marketing Science on Marketing Scholarship: An Analysis of the Research Published in JAMS

Naresh K. Malhotra

Journal of the Academy of Marketing Science

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