Abstract
Teaching is an important part of marketing academics’ work. However research into the scholarship of marketing education (SoME) has not enjoyed the same standing as discipline-based research, a regrettable gap. We present comparative data from other business disciplines, which all value educational research higher than the marketing discipline does. We then discuss the underlying factors and collate various scenarios into three futurescapes as bases for discussion of how to increase SoME's value and reputation in a rapidly-changing environment.
Keywords
Get full access to this article
View all access options for this article.
References
1.
2.
Abernethy
A.M.
Padgett
D.
A decade of scholarship in marketing education J. Market. Educ. 33 3 2011 326 –336
3.
Arbaugh
J.B.
Asarta
A.
Hwang
A.
Fornaciari
C.J.
Bento
R.F.
Dean
K.L.
Key authors in business and management education research: productivity, topics, and future directions Decis. Sci. J. Innov. Educ. 15 3 2017 268 –302
4.
Arbaugh
J.B.
DeArmond
S.
Rau
B.L.
New uses for existing tools? A call to study online management and instructors Acad. Manag. Learn. Educ. 12 2013 635 –655
5.Academy of Management (2018 ). Academy of Management and Learning. Available from http://aom.org/Publications/AMLE/Academy-of-Management-Learning-Education.aspx.
6.Australian Business Deans Council (2018 ). J. Q. List. Available from http://www.abdc.edu.au/master-journal-list.php.
7.Australian Education Network 2018. Australian University Rankings. Available from http://www.australianuniversities.com.au/rankings/.
8.Australian Research Council 2018. Excellence in Research for Australia. Available from http://www.arc.gov.au/excellence-research-australia.
9.
Ball
S.J.
Performativity, commodification and commitment: an I-spy guide to the neoliberal university Br. J. Educ. Stud. 60 1 2012 17 –28
10.
Boshier
R.
Why is the scholarship of teaching and learning such a hard sell? Higher Educ. Res. Dev. 22 1 2009 1 –15
11.Department of Education and Training (DET) 2017. Research Snapshot: Export Income to Australia from International Education Activity in 2016-17 , https://internationaleducation.gov.au/research/Research-Snapshots/Documents/Export%20Income%20FY2016%E2%80%9317.pdf.
12.EFMD 2018. About EFMD. Available from https://www.efmd.org/what-is-efmd.
13.
14.
Finch
D.
Nadeau
J.
O'Reilly
N.
The future of marketing education: a practitioner's perspective J. Market. Educ. 35 1 2012 54 –67
15.
Foucault
M.
Discipline and Punish: The Birth of a Prison
1991
Penguin
London
16.
Gray
D.M.
Peltier
J.W.
Schibrowsky
J.A.
The journal of marketing education: past, present and future J. Market. Educ. 34 3 2012 217 –237
17.
18.
Harrigan
P.
Hulbert
B.
How can marketing academics serve marketing practice? The new marketing DNA as a model for marketing education J. Market. Educ. 33 3 2011 253 –272
19.IEEE 2018. About IEEE. Available from https://www.ieee.org/index.html.
20.
21.Marketing Educators Association 2018. Advancing the Practice and Scholarship of Marketing Education. Available from https://www.marketingeducators.org/.
22.
Nagy
J.
Scholarship in higher education: building research capabilities through core business Br. J. Educ. Stud. 59 3 2011 303 –321
23.Organisations for Economic and Cooperative Development (OECD) 2017. Education at a Glance– Australia. https://www.oecd-ilibrary.org/education/education-at-a-glance-2017/australia_eag-2017-38-en.
24.
Olssen
M.
Neoliberal competition in higher education today: research, accountability and impact Br. J. Sociol. Educ. 37 1 2016 129 –148
25.
Olssen
M.
Peters
M.A.
Neoliberalism, higher education and the knowledge economy: from the free market to knowledge capitalism J. Educ. Policy 20 3 2005 313 –345
26.
Olsson
M.
Heizmann
Power matters: Foucault's Pouvoir/Savoir as a conceptual lens in the information research and practice
Inf. Res.
20
4
2015
paper 695, URL: http://www.informationr.net/ir/20-4/paper695.html#.Wv6cfEiFPD4
27.QS Top Universities 2018. World University Rankings. Available from https://www.topuniversities.com/subject-rankings/2018.
28.
Rabinow
P.
The Foucault Reader: An Introduction to Foucault's Thought
1991
Penguin
London
29.
30.
Shore
C.
Wright
S.
Audit culture and anthropology: neo-liberalism in British higher education J. R. Anthropol. Inst. 5 4 1999 557 –575
31.
Shore
C.
Wright
S.
Governing by numbers: audit culture, rankings and the new world order Soc. Anthropol. 23 1 2015 22 –28
32.
Snuggs
E.
Jevons
C.
The (comparatively) quiet voice of marketing education Proceedings of the ANZMAC 2017 Conference Melbourne , Australia 2017
33.
Schmidt-Wilk
J.
Why should my JME count? J. Manag. Educ. 32 2007 2 –4
34.
Tight
M.
Higher education research 2000–2010: changing journal application patterns Higher Educ. Res. Dev. 31 5 2012 723 –740
35.Universities Australia 2018. Global Engagement. Retrieved from https://www.universitiesaustralia.edu.au/globalengagement.
36.
Winter
R.
Monash University Faculty of Education Journal List of Recommended Journals
2014
Monash University
Victoria, Australia