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Articles (74)

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1-10 of 74 results for public sector branding

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Select article: Can public sector organizations be coherent corporate brands?

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First published 2008-06

Can public sector organizations be coherent corporate brands?

Arild Wæraas

Marketing Theory

Select article: To Market or Demarket? Public-Sector Branding of Cannabis in Canada

Open access

Research article

First published 2021-8

To Market or Demarket? Public-Sector Branding of Cannabis in Canada

Jared J. Wesley, Kyle Murray

Administration & Society

Select article: Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach

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Research article

First published 2024-11

Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach

V. Madhusudhan Goud, Sheena

Vision: The Journal of Business Perspective

Select article: Branding of Government Services: Benefits and Challenges

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Research article

First published 2021-7

Branding of Government Services: Benefits and Challenges

Aravind Reghunathan

IIM Kozhikode Society & Management Review

Select article: Determinants of Customer-based Brand Equity: A Study of Public and Private Banks

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Research article

First published 2016-8

Determinants of Customer-based Brand Equity: A Study of Public and Private Banks

Sangeeta Arora, Neha

Global Business Review

Select article: Choosing Jobs in the Public,Non-Profit,and For-Profit Sectors: Personal Career Anchors Moderating the Impact of Sector Image and Reputation

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Research article

First published 2024-6

Choosing Jobs in the Public,Non-Profit,and For-Profit Sectors: Personal Career Anchors Moderating the Impact of Sector Image and Reputation

Roland Pepermans, Mathieu Peiffer

Review of Public Personnel Administration

Select article: City Branding to Solve Social Problems? – The Eigendynamik of management concepts

Open access

Research article

First published 2024-11

City Branding to Solve Social Problems? – The Eigendynamik of management concepts

Jens Rennstam, Jon Bertilsson, Katie R. Sullivan

Organization Studies

Select article: Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users

Open access

Research article

First published 2024

Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users

Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal [...]

Global Business Review

Select article: Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

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Research article

First published 2020-10

Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

Jessica Vredenburg, Sommer Kapitan, Amanda Spry [...]

Journal of Public Policy & Marketing

Select article: Logo Logic: The Ups and Downs of Branded Political Communication

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Research article

First published 2007-5

Logo Logic: The Ups and Downs of Branded Political Communication

W. Lance Bennett, Taso Lagos

The ANNALS of the American Academy of Political and Social Science

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