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Retricted access

Research article

First published 2011-9

Timing for Launching a New Product to Maximize Overall Profit

Chen-Lung Yang, Ming-Hai Ni, Chiu-Chi Wei

Concurrent Engineering

Retricted access

Research article

First published 1987-4

An Integrated Approach for Processing Information Inquiries at the Time of a New Product Launch

G. Edward Collins, Cathy S. Frieden, Gilles Cloutier [...]

Therapeutic Innovation & Regulatory Science

Open access

Research article

First published 2025-5

Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market

Thomas Derek Robinson, Ela Veresiu

Journal of Marketing

Retricted access

Research article

First published 2010-09

Proactive Planning of the Timing of a Partial Switch of a Prescription to Over‐the‐Counter Drug

Gila E. Fruchter, Murali K. Mantrala

Production and Operations Management

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Other

First published 2000-10

Preparing for a Product Launch in a Medical Communications Department

Amy L. Werner, Kim M. Murray

Therapeutic Innovation & Regulatory Science

Retricted access

Research article

First published 2009-7

Adalat—A Lifecycle Managed

Dennis Z Kvesic

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

Open access

Research article

First published 2023-03

Mixed‐model assembly lines with variable takt and open stations

Arnd Huchzermeier, Tobias Mönch

Production and Operations Management

Retricted access

Research article

First published 2017-2

Advertising and Word-of-Mouth Effects on Pre-launch Consumer Interest and Initial Sales of Experience Products

Ho Kim, Dominique M. Hanssens

Journal of Interactive Marketing

Open access

Research article

First published 2026

Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency,Dispersion,and Asymmetry

Suyun Mah, Rebecca J. Slotegraaf, Girish Mallapragada

Journal of Marketing

Free access

Review article

First published 2018-4

Overview of ramp-up curves: A literature review and new challenges

Ramón Bultó, Elisabeth Viles, Ricardo Mateo

Proceedings of the Institution of Mechanical Engineers,Part B: Journal of Engineering Manufacture

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