Preparing for a Product Launch in a Medical Communications Department

Abstract

This article provides an overview of the range of activities and responsibilities of the medical communications department within the product launch process and provides a basis for both experienced professionals and first timers to form a plan. It covers: identifying personnel requirements for the launch process; preparing core launch materials; interactions with and services provided to other departments; training issues; evaluating resources; and postlaunch considerations. A proactive approach to launch responsibilities and clear and timely communication with all involved parties will help eliminate surprises and ensure that the product needs are met and the launch is successful.