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1-10 of 703 results for preference reversals

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Select article: Preference Reversals Between Digital and Physical Goods

Open access

Research article

First published 2022-4

Preference Reversals Between Digital and Physical Goods

Rhia Catapano, Fuad Shennib, Jonathan Levav

Journal of Marketing Research

Select article: Benefits Leader Reversion: How a Once-Preferred Product Recaptures its Standing

Retricted access

Research article

First published 2009-12

Benefits Leader Reversion: How a Once-Preferred Product Recaptures its Standing

Kurt A. Carlson, Margaret G. Meloy, Daniel Lieb

Journal of Marketing Research

Select article: Choice-Matching Preference Reversals in Health Outcome Assessments

Retricted access

Research article

First published 2001-5

Choice-Matching Preference Reversals in Health Outcome Assessments

Walton Sumner, Robert F. Nease

Medical Decision Making

Select article: Preference reversals resulting from a market value heuristic

Retricted access

Research article

First published 2007-03

Preference reversals resulting from a market value heuristic

Jason Boothe, Janet A. Schwartz, Gretchen B. Chapman

Marketing Theory

Select article: Is There a Problem with Preference Reversals?

Retricted access

Research article

First published 1994-4

Is There a Problem with Preference Reversals?

Shu Li

Psychological Reports

Select article: Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects

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Research article

First published 2017-12

Preference Reversals Between Joint and Separate Evaluations With Multiple Alternatives and Context Effects

Yin-Hui Cheng, Annie P. Yu, Molly Chien-Jung Huang [...]

Psychological Reports

Select article: Preference Reversals Due to Myopic Discounting of Delayed Reward

Retricted access

Research article

First published 1995-3

Preference Reversals Due to Myopic Discounting of Delayed Reward

Kris N. Kirby, R.J. Herrnstein

Psychological Science

Select article: Maximizers,Satisficers,and Their Satisfaction With and Preferences for Reversible Versus Irreversible Decisions

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Research article

First published 2015-11

Maximizers,Satisficers,and Their Satisfaction With and Preferences for Reversible Versus Irreversible Decisions

Rebecca L. Shiner

Social Psychological and Personality Science

Select article: Short Article: Preference Reversals are Diminished when Gambles are Presented as Relative Frequencies

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Research article

First published 2006-9

Short Article: Preference Reversals are Diminished when Gambles are Presented as Relative Frequencies

Richard J. Tunney

Quarterly Journal of Experimental Psychology

Select article: Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals

Retricted access

Research article

First published 1997-5

Attribute–Task Compatibility as a Determinant of Consumer Preference Reversals

Stephen M. Nowlis, Itamar Simonson

Journal of Marketing Research

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