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Articles (44)

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1-10 of 44 results for parasocial engagement

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Select article: Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility,Persuasive Message,and Parasocial Engagement

Open access

Research article

First published 2025-7

Influencers in Luxury Brand Communication: An Evaluation of the Relationship Between Source Credibility,Persuasive Message,and Parasocial Engagement

Zeynep Alkan, Ayhan Dolunay, Sevilay Ulaş

Sage Open

Select article: Danmu as Parasocial Audience Engagement: A Textual Analysis Based on Television Interviews With Women Athletes

Retricted access

Research article

First published 2026-4

Danmu as Parasocial Audience Engagement: A Textual Analysis Based on Television Interviews With Women Athletes

Zizhong Zhang

Communication & Sport

Select article: Engagement With the Gurus of Gaming Culture: Parasocial Relationships to Let’s Players

Retricted access

Research article

First published 2021-12

Engagement With the Gurus of Gaming Culture: Parasocial Relationships to Let’s Players

Julian Kreissl, Daniel Possler, Christoph Klimmt

Games and Culture

Select article: Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Open access

Research article

First published 2024-4

Shaping Brand Loyalty through Social Media Influencers: The Mediating Role of Follower Engagement and Social Attractiveness

Suhaib Ahmed, Tahir Islam, Abdul Ghaffar

Sage Open

Select article: Influence of social media on the uptake of emerging musicians and entertainment events

Open access

Research article

First published 2024-11

Influence of social media on the uptake of emerging musicians and entertainment events

Williams E Nwagwu, Ayobola Akintoye

Information Development

Select article: Signals for Success: The Intersection of Influencer Linguistic Personality,Content,and Follower Size

Retricted access

Research article

First published 2025-11

Signals for Success: The Intersection of Influencer Linguistic Personality,Content,and Follower Size

Susan Myers, Sandipan Sen, Holly A. Syrdal [...]

Journal of Interactive Marketing

Select article: Social and parasocial relationships during COVID-19 social distancing

Retricted access

Research article

First published 2021-8

Social and parasocial relationships during COVID-19 social distancing

Bradley J. Bond

Journal of Social and Personal Relationships

Select article: Attachment Styles and Intimate Television Viewing: Insecurely Forming Relationships in a Parasocial Way

Retricted access

Research article

First published 1999-08

Attachment Styles and Intimate Television Viewing: Insecurely Forming Relationships in a Parasocial Way

Trim Cole, Laura Leets

Journal of Social and Personal Relationships

Select article: Look me in the eyes: How direct address affects viewers’ experience of parasocial interaction and credibility?

Retricted access

Research article

First published 2024-4

Look me in the eyes: How direct address affects viewers’ experience of parasocial interaction and credibility?

Erga Atad, Jonathan Cohen

Journalism

Select article: I Bond,I Engage,I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

Retricted access

Research article

First published 2026-1

I Bond,I Engage,I Visit: Investigating the Effects of Vloggers Tourist Engagement and Its Outcome on Tourist Attitudes

Subhadip Roy, Rekha Attri

Journal of Travel Research

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