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Articles (46)

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1-10 of 46 results for paid endorsements

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Select article: Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

Retricted access

Research article

First published 1994-06

Multiple Sources in Advertising Appeals: When Product Endorsers are Paid by the Advertising Sponsor

David J. Moore, John C. Mowen, Richard Reardon

Journal of the Academy of Marketing Science

Select article: News Coverage,Endorsements and Personal Campaigning: The Influence of Non-Paid Activities in Congressional Elections

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Other

First published 1991-9

News Coverage,Endorsements and Personal Campaigning: The Influence of Non-Paid Activities in Congressional Elections

Ruth Ann Weaver-Lariscy, Spencer F. Tinkham

Journalism & Mass Communication Quarterly

Select article: Information Disclosure via Platform Endorsement in Online Health Care

Open access

Research article

First published 2026

Information Disclosure via Platform Endorsement in Online Health Care

Jiajia Zhan, Xu Zhang, Hongqiao Fu

Journal of Marketing Research

Select article: Revenue Generation Through Influencer Marketing

Open access

Research article

First published 2024-7

Revenue Generation Through Influencer Marketing

Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg [...]

Journal of Marketing

Select article: ‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations

Open access

Research article

First published 2024-3

‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations

Johanna Arnesson

New Media & Society

Select article: Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Open access

Research article

First published 2024-10

Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms

Andreas Lanz, Jacob Goldenberg, Daniel Shapira [...]

Journal of Marketing Research

Select article: Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Retricted access

Research article

First published 2019-3

Are Classic Theories of Celebrity Endorsements Applicable to New Media Used by Arabs? A Qualitative Investigation of Saudi Social Media Users

Shuaa Aljasir

Journal of Creative Communications

Select article: Influencer Marketing and Authenticity in Content Creation

Retricted access

Research article

First published 2022-11

Influencer Marketing and Authenticity in Content Creation

Sommer Kapitan, Patrick van Esch, Vrinda Soma [...]

Australasian Marketing Journal

Select article: From idea endorsement to idea implementation: A multilevel social network approach toward managerial voice implementation

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Research article

First published 2020-11

From idea endorsement to idea implementation: A multilevel social network approach toward managerial voice implementation

Wei He, Yi Han, Xiaofei Hu [...]

Human Relations

Select article: Reenvisioning Pay for Play

Free access

Research article

First published 2020-2

Reenvisioning Pay for Play

Kevin Brown, Antonio Williams

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