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Open access

Research article

First published 2021-1

Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Mohamed Habuba Halima, Yongjun Li, Usman Ghani [...]

Sage Open

Open access

Research article

First published 2023

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Cassius Coetzee, Marike Venter de Villiers, Tinashe Chuchu

Global Business Review

Retricted access

Research article

First published 2006-3

Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand

Maria Sicilia, Salvador Ruiz, Nina Reynolds

International Journal of Market Research

Retricted access

Research article

First published 2020-11

Enduring Attitudes and Contextual Interest: When and Why Attitude Surveys Still Matter in the Online Consumer Decision Journey

Koen Pauwels, Bernadette Van Ewijk

Journal of Interactive Marketing

Retricted access

Research article

First published 2017-8

Second Person Pronouns Enhance Consumer Involvement and Brand Attitude ☆

Ryan E. Cruz, James M. Leonhardt, Todd Pezzuti

Journal of Interactive Marketing

Retricted access

Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2012-7

Creating Effective Cause-Related Marketing Campaigns

Beth Myers, Wi-Suk Kwon, Sandra Forsythe

Clothing and Textiles Research Journal

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Research article

First published 2016-11

Native Advertising as a New Public Relations Tactic

Kaye D. Sweetser, Sun Joo (Grace) Ahn, Guy J. Golan [...]

American Behavioral Scientist

Retricted access

Research article

First published 2023-12

Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

Daniel Maar, Hajer Kefi, Mehmet A. Orhan

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2018-9

Sponsorship of the 2016 Rio Olympic Games: An Empirical Examination of the Reactions to Local Sponsors and Rival Brands

Rui Biscaia, Claudio Rocha

Sport Marketing Quarterly

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