Attitude Formation Onlin - how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand

Anderson J.C. , & Gerbing D.W. (1988) Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 103, 3, pp. 411–423.

Ariely D. (2000) Controlling the information flow: effects on consumers' decision making and preferences. Journal of Consumer Research, 27, 2, pp. 233–248.

Berthon P. , Pitt L. , & Watson R.T. (1996) The World Wide Web as an advertising medium: toward an understanding of conversion efficiency. Journal of Advertising Research, 36, 1, pp. 43–54.

Bezjian-Avery A. , Calder B. , & Iacobucci D. (1998) New media interactive advertising vs traditional advertising. Journal of Advertising Research, 38, 4, pp. 23–32. Brown, S.P. & Stayman, D. (1992) Antecedents and consequences of attitude toward the ad: a meta-analysis. Journal of Consumer Research, 19, 1, pp. 34-51.

Bruner G.C. II , & Kumar A. (2000) Web commercials and advertising hierarchy-of-effects. Journal of Advertising Research, 40, 1/2, pp. 35–42.

Cacioppo J.T. , Petty R.E. , & Kao C.F. (1984) An efficient assessment of need for cognition. Journal of Personality Assessment, 48, 3, pp. 306–307.

Chatterjee S. , Heath T.B. , & Mishra D.P. (2002) Communicating quality through signals and substantive messages: the effects of supporting information and need for cognition. Advances in Consumer Research, 29, pp. 228–229.

Cho C.H. (1999) How advertising works on the www: modified elaboration likelihood model. Journal of Current Issues and Research in Advertising, 21, 1, pp. 33–50.

Cho C.H. , & Leckenby J.D. (1999) Interactivity as a measure of advertising effectiveness. Working Paper, University of Texas, Austin.

Coyle J.R. , & Thorson E. (2001) The effects of progressive levels of interactivity and vividness in web marketing sites. Journal of Advertising, 30, 3, pp. 13–28.

Droge C. (1989) Shaping the route to attitude change: central versus peripheral processing through comparative versus non-comparative advertising. Journal of Marketing Research, 26, May, pp. 193–204.

Fornell C. , & Larcker D.F. (1981) Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, February, pp. 39–50.

Ha L. , & James E.L. (1998) Interactivity reexamined: a baseline analysis of early business web sites. Journal of Broadcasting and Electronic Media, 42, 4, pp. 457–469.

Hair J.F. , Anderson R.E. , Tatham R.L. , & Black W.C. (1998) Multivariable Data Analysis (5th edn). New York: Prentice-Hall International.

Haugtvedt C.P. , Petty R.E. , & Cacioppo J. (1992) Need for cognition and advertising: understanding the role of personality variables in advertising. Journal of Consumer Psychology, 1, 3, pp. 239–260.

Heiman G.W. (1998) Understanding Research Method and Statistics: An Integrated Introduction to Psychology. Boston, MA: Houghton Mifflin.

Hwang J.-S. , MacMillan S.J. , & Lee G. (2003) Corporate web sites as advertising: an analysis of function, audience and message strategy. Journal of Interactive Advertising, 3, 2, at http://jiad.org/vol3/no2.

Jee J. , & Lee W.N. (2003) The impact of personal factors on perceived interactivity, attitude toward the web site and brand choice. Paper submitted to the 2002 Conference of the American Academy of Advertising.

Jones J.M. , & Vijayasarathy L.R. (1998) Internet consumer catalog shopping: findings from an exploratory study and directions for further research. Internet Research, 8, 4, pp. 322–328.

Jöreskog K. , & Sörbom D. (1996) LISREL 8: User's Reference Guide (2nd edn). Chicago: Scientific Software International.

Judd C.M. , Smith E.R. , & Kidder L.H. (1991) Research Methods in Social Research (6th edn). New York: Harcourt Brace Jovanovich College Publishers.

Karson E.J. , & Korganondar P.K. (2001) An experimental investigation of internet advertising and the elaboration likelihood model. Journal of Current Issues and Research in Advertising, 23, 2, pp. 53–72.

Klein L.R. (1998) Evaluating the potential of interactive media through a new lens: search versus experience goods. Journal of Business Research, 41, 3, pp. 195–203.

Krishnamurthy P. , & Sivaraman A. (2002) Counterfactual thinking and advertising responses. Journal of Consumer Research, 28, March, pp. 650–658.

Lord K.R. , Lee M.S. , & Sauer P.L. (1995) The combined influence hypothesis: central and peripheral antecedents of attitude toward the ad. Journal of Advertising, 24, 1, pp. 73–85.

Macias W. (2003) A preliminary structural equation model of comprehension and persuasion of interactive advertising brand web sites. Journal of Interactive Advertising, 3, 2, at http://jiad.org.

Mackenzie S.B. , & Spreng R.A. (1992) How does motivation moderate the impact of central and peripheral processing on brand attitudes and intentions? Journal of Consumer Research, 18, 4, pp. 519–529.

Mackenzie S.B. , Lutz R.J. , & Belch G.E. (1986) The role of attitude toward the ad as a mediator of advertising effectiveness: a test of competing explanations. Journal of Marketing Research, 23, May, pp. 130–143.

Mantel S.P. , & Kardes F. (1999) The role of direction of comparison attribute-based processing and attitude-based processing in consumer preference. Journal of Consumer Research, 25, 4, pp. 335–352.

Meyers-Levy J. , & Malaviya P. (1999) Consumers' processing of persuasive advertisements: an integrative framework of persuasion theories. Journal of Marketing, 63, Special Issue, pp. 45–60.

Mitchell A.A. , & Olson J.C. (1981) Are product attribute beliefs the only mediator of advertising effects on brand attitude? Journal of Marketing Research, 18, 3, pp. 318–332.

Mittal B. (1990) The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: a second look. Journal of Marketing Research, 27, 2, pp. 209–219.

Petty R.E. , & Cacioppo J.T. (1981) Attitudes and Persuasion: Classic and Contemporary Approaches. Dubuque, IA: William C. Brown.

Putrevu S. , & Lord K.R. (2003) Processing internet communication: a motivation, opportunity and ability framework. Journal of Current Issues and Research in Advertising, 25, 1, pp. 45–59.

Raman N.V. , & Leckenby J.D. (1998) Factors affecting consumers' ‘Webad’ visits. European Journal of Marketing, 32, 7/8, pp. 737–748.

Rodgers S. , & Thorson E. (2000) The interactive advertising model: how users perceive and process online ads. Journal of Interactive Advertising, 1, 1, at http://jiad.org/vol1/no1.

Shon D. , Leckenby J.D. , & Jee J. (2003) The role of expected interactivity in interactive ad processing. Paper presented at the 2003 Annual Conference, American Academy of Advertising, Denver-Broomfield, Colorado.

Stevenson J. , Bruner G.C. II , & Kumar A. (2000) Web page background and viewer attitudes. Journal of Advertising Research, 40, 1/2, pp. 29–34.

Tuten T.L. , & Bosnjak M. (2001) Understanding differences in web usage: the role of need for cognition and the five factor model of personality. Social Behavior and Personality, 29, 4, pp. 391–398.

Yi Y. (1990) Cognitive and affective priming effects of the context of print advertisements. Journal of Advertising, 19, 2, pp. 40–48.

Zhang Y. (1996) Responses to humorous advertising: the moderating effect of need for cognition. Journal of Advertising, 25, 1, pp. 15–32.

Zhang Y. , & Buda R. (1999) Moderating effects of need for cognition on responses to positively versus negatively framed advertising messages. Journal of Advertising, 28, 2, pp. 1–15.