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Articles (13)

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1-10 of 13 results for online brand advocacy

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Select article: Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

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Research article

First published 2025-4

Online brand advocacy for destinations: The role of destination management,experience,and satisfaction

Nilsah Cavdar Aksoy, Nihal Yazici

Journal of Vacation Marketing

Select article: Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context

Open access

Research article

First published 2024-11

Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Context

Sandra Maria Correia Loureiro, Áurea Rodrigues, Catarina Martins

Journal of Creative Communications

Select article: Consumer Advocacy for Luxury Brands

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Research article

First published 2018-8

Consumer Advocacy for Luxury Brands

Anwar Sadat Shimul, Ian Phau

Australasian Marketing Journal

Select article: Professor Brand Advocacy: Do Brand Relationships Matter?

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Other

First published 2010-12

Professor Brand Advocacy: Do Brand Relationships Matter?

Ravi K. Jillapalli, James B. Wilcox

Journal of Marketing Education

Select article: Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors

Open access

Research article

First published 2024-4

Understanding Contextual Determinants of Likely Online Advocacy by Millennial Donors

Kathleen Chell, Gary Mortimer, Thy Dang [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Open access

Research article

First published 2023-6

Modelling the Effects of Social Media–based Brand Communities on Brand Trust,Brand Equity and Consumer Response

Chandan A. Chavadi, Monika Sirothiya, Sindhu R. Menon [...]

Vikalpa: The Journal for Decision Makers

Select article: Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

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Research article

First published 2023-4

Signaling,Verification,and Identification: The Way Corporate Social Advocacy Generates Brand Loyalty on Social Media

Keonyoung Park, Hua Jiang

International Journal of Business Communication

Select article: The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

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Research article

First published 2025-7

The effects of hotels’ environmental sustainability communication strategies on social Media engagement and brand advocacy: The roles of communication characteristics and customers’ personality traits

Ibrahim Alnawas, Kamel El Hedhli, Allam Abu Farha [...]

Journal of Vacation Marketing

Select article: To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

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Research article

First published 2024-9

To Trust or Not to Trust: Consumer Perceptions of Corporate Sociopolitical Activism

Yijing Wang, Linnea Bouroncle

Business and Professional Communication Quarterly

Select article: Between conspicuous and conscious consumption: The sustainability paradox in the intermediary promotional work of an online lifestyle site

Open access

Research article

First published 2024-2

Between conspicuous and conscious consumption: The sustainability paradox in the intermediary promotional work of an online lifestyle site

Meri-Maaria Frig, Maarit Jaakkola

Journal of Consumer Culture

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