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1-10 of 531 results for net promoter

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Select article: The Untested Assumption: Can a Net Promoter Study Be Used to Improve Net Promoter Score?

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Research article

First published 2024-5

The Untested Assumption: Can a Net Promoter Study Be Used to Improve Net Promoter Score?

Lance A Bettencourt, Mark B Houston

International Journal of Market Research

Select article: Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Open access

Research article

First published 2024-5

Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry

Steffen Müller, Roger Seiler, Melanie Völkle

International Journal of Market Research

Select article: Net Promoter and Revenue Growth: An Examination Across Three Industries

Free access

Research article

First published 2024-2

Net Promoter and Revenue Growth: An Examination Across Three Industries

Australasian Marketing Journal

Select article: The net promoter score: What should managers know?

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Research article

First published 2024-5

The net promoter score: What should managers know?

John G. Dawes

International Journal of Market Research

Select article: Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

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Research article

First published 2018-2

Are Promoters Valuable Customers? An Application of the Net Promoter Scale to Predict Future Customer Spend

Philip Mecredy, Malcolm J. Wright, Pamela Feetham

Australasian Marketing Journal

Select article: Net promoter score and future consumer behavior in the casino gaming industry

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Research article

First published 2024-5

Net promoter score and future consumer behavior in the casino gaming industry

Sanghee Kim, Thomas S Gruca

International Journal of Market Research

Select article: From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Open access

Research article

First published 2024-5

From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice

Sven Baehre

International Journal of Market Research

Select article: Taking the measure of net promoter score: An assessment of construct and predictive validity

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Research article

First published 2024-5

Taking the measure of net promoter score: An assessment of construct and predictive validity

Susana Jaramillo, George Deitz, John D. Hansen [...]

International Journal of Market Research

Select article: The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations

Open access

Research article

First published 2024-5

The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations

Hazel Lacohee, Anne Souchon, Peter Dickenson [...]

International Journal of Market Research

Select article: An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains

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Research article

First published 2024-5

An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains

Laurent Maubisson, Rémi Mencarelli, Arnaud Rivière

International Journal of Market Research

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