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Articles (543)

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1-10 of 543 results for market recovery

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Select article: Service Recovery in Marketing Education: It's What We Do That Counts

Retricted access

Research article

First published 2008-04

Service Recovery in Marketing Education: It's What We Do That Counts

Rajesh Iyer, James A. Muncy

Journal of Marketing Education

Select article: Recovery Marketing

Retricted access

Research article

First published 1994-04

Recovery Marketing

Joe Durocher

Cornell Hospitality Quarterly

Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Select article: Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Open access

Research article

First published 2023-12

Post-Pandemic Marketing: Use of Business Crisis Recovery Frameworks to Enhance Entrepreneurial Marketing Education

Rosalind Jones, Sussie C. Morrish, Elizabeth M. Heyworth-Thomas [...]

Journal of Marketing Education

Select article: When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery,Sustainable Peace,and Prosperity

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Research article

First published 2005-4

When Policies and Marketing Systems Explode: An Assessment of Food Marketing in the War-Ravaged Balkans and Implications for Recovery,Sustainable Peace,and Prosperity

Clifford J. Shultz, Timothy J. Burkink, Bruno Grbac [...]

Journal of Public Policy & Marketing

Select article: Risk,Trade,Recovery,and the Consideration of Real Options: The Imperative Coordination of Policy,Marketing,and Finance in the Wake of Catastrophe

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Research article

First published 2007-4

Risk,Trade,Recovery,and the Consideration of Real Options: The Imperative Coordination of Policy,Marketing,and Finance in the Wake of Catastrophe

Mark R. Manfredo, Clifford J. Shultz

Journal of Public Policy & Marketing

Select article: Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery

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Research article

First published 2021-7

Disaster Recovery: How Ad Hoc Marketing Systems Build and Mobilize Social Capital for Service Delivery

Lucie K. Ozanne, Julie L. Ozanne

Journal of Public Policy & Marketing

Select article: The Effects of Service Crises and Recovery Resources on Market Reactions: An Event Study Analysis on Data Breach Announcements

Open access

Research article

First published 2023-2

The Effects of Service Crises and Recovery Resources on Market Reactions: An Event Study Analysis on Data Breach Announcements

Shahin Rasoulian, Yany Grégoire, Renaud Legoux [...]

Journal of Service Research

Select article: Analysis of Investment Behaviour during Recovery Phase among Youth Investors of Indian Stock Market

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Research article

First published 2011-3

Analysis of Investment Behaviour during Recovery Phase among Youth Investors of Indian Stock Market

Mrinalini Shah, Anurag Verma

Vision: The Journal of Business Perspective

Select article: A Challenge within Macromarketing: Global Disasters

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Article commentary

First published 2019-9

A Challenge within Macromarketing: Global Disasters

Dawn Iacobucci

Journal of Macromarketing

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